Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device.
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.