After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
Microsoft has informed HoloLens users that the company will begin rolling out a mandatory update for HoloLens as part of its Windows 10 October 2018 release that brings a number of new features and quality-of-life improvements to the headset.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way into the wild.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star Wars: Jedi Challenges app.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
With just a few more days to go before its release in theaters, the Star Wars: The Last Jedi push has gone into overdrive. On Monday, Google released "The Last Jedi AR Stickers," a set of augmented reality stickers that lets users put a number of different Star Wars characters and objects into the real world.
If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
