News: Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future.
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels.
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season.
Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.
If you're in the market for a new house, how do you know what your commute would be like if current traffic is unseasonably low? Or if you're considering a new job across town and want to weigh the pay raise against the extra time stuck in a gridlock, how do you measure the discrepancy? Google Maps can help.
Alongside the launch of Android 11, Google added a new feature to Live View, the augmented reality mode for walking navigation in Google Maps, that helps you find friends in AR. But even if you're not trying to meet up with somebody, you can easily access the AR mode and orient yourself to any location.
Snapchat popularized personalized stickers for social media and messaging with Bitmoji, followed by walled-garden versions from Apple with Memojis and Samsung with AR Emojis. Even Google has gotten into the game, integrating an emoji generator for Gboard.
Up until April 2020, the iPhone XR was, for many new users, the first entrance into the world of Apple because it was the cheapest iPhone model since the original iPhone SE. Now, the second-generation iPhone SE has shown up at the same initial starting price as its predecessor, giving budget-friendly buyers another choice.