With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Now that Android Auto and Apple CarPlay have finally arrived, the days of clunky in-dash infotainment systems are coming to an end. Instead of using software created by an automotive company to get directions, stream music, or take calls, we can now get the best user experience Silicon Valley has to offer—all while sitting comfortably in the driver's seat.
If you're one who enjoys a good DIY project, or if you're just tired of paying exorbitant labor fees to have your vehicle serviced every 5,000 miles, changing your own oil can be a rewarding endeavor. Even though cars and trucks are becoming increasingly over-engineered these days, manufacturers generally see to it that the basic maintenance items can still be taken care of in your driveway with a few common tools.
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
A top executive from Baidu's telematics division believes the company will become the word leader in driverless by 2020, according to a report in today's South China Morning Post.
Intel's driverless division will be managed by Israel-based Mobileye, as the chip giant emerges from relative obscurity in the driverless space to become a major supplier after completing its $15.3-billion purchase of Mobileye this week.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
Research group OpenAI, a research institute co-founded by Tesla CEO Elon Musk, says it is possible to trick driverless cars' neural networks into mistaking images for something else.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
General Motors (GM) has begun production of 130 Chevrolet Bolt EV driverless test vehicles at its Orion Township, Mich. plant as it expands its fleet to total 180 models deployed in San Francisco; Scottsdale, Arizona; and Detroit.
Delphi Automotive PLC has announced it is partnering with Transdev Group to develop on-demand driverless transportation systems, a deal that shows promise for autonomous development on a global scale.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
An expert in the driverless market has earmarked Porsche as the company to watch in the automated car race.
Although John Chen of BlackBerry still sees Qualcomm as a partner, the chip maker and telecommunications company has just been given a preliminary order to pay BlackBerry $814,868,350 in royalty overpayments.
In a twist in the tumultuous lawsuit between Uber and Waymo, Uber revealed today that they found a document on an employee device, allegedly stolen from Waymo.
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
Matte and flat colors have became quite popular. I was surprised to see how many cars used these colors at SEMA 2011.
It has happened to everyone at one time or another, but if you work in an environment with cars, it may happen much more often.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
