Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-one supplier Valeo.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Stratford may soon become Canada's answer to Silicon Valley as the driverless car industry arrives. Potentially changing the character of the Ontario town known for hosting the Stratford Festival, a celebration of all things Shakespearean and stage-related.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
Uber's driverless car program lead has quit after just one year working for the ride-hailing company.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
While it may seem like the Cold War 2.0 is happening, at least some US spies are getting the content Americans need. That's right, Electrek has gotten some new pictures of the Tesla Model 3.
The limitless applications of 3D data visualization will enable a more efficient approach to many of life's problems. Each day, developers exploring this technology are finding new ways to solve these problems in mixed reality; 3D modeling, easier house management, spinal surgery, and forest fire management are just a few recent examples of ways 3D data visualization can benefit us all.
If there's one way to get a visceral response from someone, it's bringing up the DMV. Regardless of the reason, whether it's the long lines, disgruntled employees, or just general inefficiency, I have yet to meet a single person who doesn't mind the trip. Just look at all those happy faces.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Apple first announced Business Chat, a new way for customers to communicate with companies, at WWDC 2017. While Business Chat did not arrive with the initial release of iOS 11, Apple pushed it out in iOS 11.3 so companies can offer customer service in a whole new way, and it works pretty much the same in iOS 12 and higher as it did back then.
Rumors that Apple is honing its automated car technology have skyrocketed. Thanks, now, in no small part to some enterprising members of the media who leaked the names of Apple's self-driving car team to the public.
Last week it was announced that Waymo, the former Google Self-Driving Car project, had graduated from Alphabet's X innovation center. This graduation had been in the cards for many months with senior members of the project team and X hinting that it would be soon.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
Most carmakers now agree with Waymo that piloting driverless cars is best left to the machine — with no meddling from the human.
Whether you're a professional mechanic, a hobbyist, or someone who just wants to know why their check engine light came on, your Android device and an OBD-II adapter can provide insight as to what's going on with your car. Most adapters sell for less than $10, and once you plug it into your vehicle, you'll just need a good app to help you make sense of all the data it can gather.
Not only has there been difficulty finding consensus on a name for driverless, autonomous, self-driving, or automated vehicles, there is also the issue of what we actually mean when we say a vehicle is self-driving, automated, and so on.
Google's former Self-Driving Car project, now graduated from Alphabet's X division as Waymo, has found a collaborator and potential new partner in Honda. This is an interesting turn of events given traditional automakers' reluctance to work with driverless-car startups over the years.
Many new parents will tell you how hard it is to name a baby. Some have stories of how they knew what the name of their child would be from before conception, only to change their mind when they were born. Sometimes new babies can go weeks without a name since there is an endless selection to choose from.
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.
To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets.
QR codes are everywhere, from product packaging to airline boarding passes, making the scanners that read them a juicy target for hackers. Thanks to flaws in many of these proprietary scanning devices, it's possible to exploit common vulnerabilities using exploits packed into custom QR codes.
Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's been fairly tight-lipped.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
It looks like Chris Urmson has spent the six months since he left Google's Self Driving Car Project trying to build a get-rich-quick self-driving unicorn, along with Sterling Anderson, formerly with Tesla Motors. At least that is one of several scandalous accusations in a Tesla lawsuit aimed at the pair, and their secretive startup Aurora Innovation, LLC.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
