News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
Red Bull has a rich history of supporting athletes and artists achieve their goals, whether that's breaking a rebound record or getting back into painting. Ever wonder how to capture the inspiration that these star athletes and artists have?
In this tutorial, we learn how to apply 80's inspired eyeshadow. First, use a frosty white base color on the eyelid. This was a popular color back then, that was also popular in the 90's. Apply more and more of this while blending it out under the brow to keep it highlighted. If you want more, then keep adding as much as you'd like. The darker your skin the more potently this will go on. Take a little bit of this shadow and go underneath the eyes as well for a highlight. Next, you can apply a...
Yar! If swashbucklin adventure be yer fancy, check out this awesome Indy Mogul Backyard FX video to learn how to build a Pirates of the Caribbean style sword prop out of foam. This video explains what materials you need and what tools you'll use.
This is a beautiful half up do that is perfect for special events like first dates, proms and weddings. Anytime you want to look like a princess, watch this video and follow the step by step instructions to give yourself this glamorous hairstyle.
On Valentine's Day you should look nothing short of drop dead gorgeous - turned up a few notches. Stray from the everyday ponytail and chapstick by donning this gorgeous, princess-inspired curly hairstyle.
Anna Kendrick knows how to work her beautiful chestnut locks. On the red carpet, the actress is usually sporting her hair curly and in a beautiful feminine updo.
Ultimate femme fatale Brigitte Bardot oozed sex appeal in every facet of her life, from her sometimes smeared, sexy smoky eyes and cat liner to her just-rolled-out-of-bed curly, slightly disheveled hair.
Girl next door Jennifer Aniston is a master of sexy yet low maintenance hairstyles. She did famously start "The Rachel" haircut trend, which spread to salons all over America and remains a haircut staple today.
This tutorial has been inspired by the character Piglet, from the Winnie the Pooh books. You'll need to have mastered the basic triangle folding techniques for 3-D origami, and, of course, have lots of pink paper to make this project!
The perfect undergarment for your Victorian costume re-creation. You don't need any pattern, just take your measurements and get a yard or so of thin, lightweight fabric. Then cut, pin, sew and finish. Your own pair of Victorian inspired bloomer pants!
This tutorial shows you a beautiful way to blend green, blue and purple eyeshadow for an eye catching peacock look. Perfect for New Year's Eve or any other dressy occasion! Start with an undercoat, then follow along with this tutorial and become the life of the party!
Lady Gaga's song "Dance in the Dark" is not one of her better known catchy tunes, but the costume she wears when performing the song is one that begs for imitation.
People will definitely want to take a ride on your disco stick - or at least want to hold it - when you make this Lady Gaga inspired craft. In her music video for "Lovegame," Lady Gaga holds a wand/cane of sorts with a glittery top - what she calls her "disco stick."
When you were a kid, did you have dreams of sugar plums dancing in your head while not even a mouse was stiring and all the stockings were hung up with care? Yup, thought so. Celebrate those times when Christmas morning was magical and Santa Claus always knew what you wanted by crafting this sugar plum inspired Christmas ornament.
Empire waists go all the way back to Napoleon and the Regency period, when women thought it becoming to wear classically inspired, almost Grecian goddess-like gowns. They'd pin their curly locks up into coy yet alluring buns to complete the look.
Even if you're not a fan of the Bad Girls Club, you have to admit that bad girl Lea's got some serious style. She loves to rock the retro winged eyeliner and bright red lips. Watch this video to learn how you can get the same look for yourself.
Have you ever been in a Madonna mood but didn't have the guts to rock full-on padded shoulders and leather glovelets? Then these lace fingerless gloves are the perfect balance between '80s cheekiness and wearability.
Have a steampunk Christmas this year! This tutorial shows you how to use a collection of brass and steel buttons and gears to create a series of neo-Victorian ornaments. These are great to use yourself or include in gifts to friends and loved ones.
We know there are probably like 100,000 "Avatar" makeup tutorials on YouTube, but how often are you really going to wear a striped blue face out of the house unless it's Halloween? Skip the literal interpretation and don an "Avatar" look you can actually wear on the everyday by checking out this makeup tutorial.
This is a great scarf or accessory inspired by the Fefe Dobson music video, and a great touch for your New Years' Eve celebration. All you need is a regular oversize T-shirt - ideally one which has a V-neck and solid color.
Halloween inspires all of us to scare the willies out of friends and family. Nothing gets people more in the Halloween mood than being spooked, right?
This tutorial shows you how to take a paper bird cage and add some embellishments and extra decorations. Use this as a hanging ornament, turn it into a home decoration, incorporate it into your next scrapbook project, add it to a colage or anything else you feel inspired to do!
While this costume makeup look seems inspired by the likes of Louis XIV, it's actually based on a funky dunky Rococo costume worn by a contestsant on "X Factor" named Prince Poppycock.
Whether you were inspired by the movie "300" or just want to add to your costume or prop collection, you can make a replica of a Spartan helmet out of papier-mache. This won't stand up to heavy abuse, but it will still look awesome!
Put some spring into your step - or at least into your makeup look - with this eye-opening look inspired by peacocks. Instead of using typical teal and electric blue, however, this look concentrates on the other colors on the eye of a peacock feather: yellow and lavender.
This Japanese inspired bun harks both to the past and the future. A high bun fanned out at the top and adorned with a red floral flourish, this bun is reminiscent ever so slightly of geisha headwear. However, the loose, touseled bangs in the front are undeniably modern and bohemian.
Start with a clear glass locket, and then follow these instructions to make a few cute paper inserts to put inside your locket. Add a few personal touches, and you have a versatile and creativity-inspiring accessory that lets you dress up your wardrobe in a unique and clever way.
They don't call her Taylor Swift for nothing, you know. Her "Swift-ness" in creating wonderful hairdos is a gem of a quality, and with this video, you'll learn how to create a super quick and easy side bun hairstyle, inspired by Swift. You'll need to start with a pompadour, then move on from there.
If you want to look like the sexy bombshell Megan Fox, then pull out your bag of tricks (makeup bag, that is) and follow along to this makeup tutorial to see how to mimic Megan Fox's super sexy looks. She's definitely one of the hottest actresses in the film industry today, and her makeup looks are in constant request.
This purple smokey eyes look is made possible by the lavish beauty of Kim Kardashian. Follow along to this makeup tutorial to learn how you can recreate this smokey eye makeup look yourself! It's perfect for any occasion, day or night.