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The enterprise-focused category of augmented reality doesn't often get the headlines due to its relatively sedate profile as a mostly factory floor and training-based tool.
The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.
With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner.
For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages.
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
