One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
Since the release of iOS 13.3 beta 3 on Nov. 20, Apple has remained silent on new beta updates. That's likely because there was a holiday the following week, and then all of the major shopping events after that. But now, it's back in the game, and on Thursday, Dec. 5, Apple pushed out iOS 13.3 developer beta 4 and public beta 4.
There are plenty of jokes out there about the battery indicator on iPhones. Some people complain about their iPhones dying randomly at 11%, while others see hours of use at the 1% mark. Despite its inconsistencies, that battery percentage is a useful tell for how desperate you need a charger. There's just one problem: the icon is hiding on your iPhone 11, 11 Pro, or 11 Pro Max.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
Compared to the original AirPods, Apple's second-generation AirPods have better battery life, Hey Siri support, a more stable connection, faster switching between devices and call connections, less latency for gaming, and an optional Wireless Charging Case. If you plan on preordering the new model, you might want to skip the Apple Store and opt for Amazon instead to get it at your door quicker.
While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Virtual reality headsets aren't new, but they may be something you or someone on your holiday shopping list hasn't experienced yet. If you're going to dive into the world of smartphone-based virtual reality, the best time to do it is during Black Friday when all the good sales are going on.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
Over the years, Kodi (formerly XBMC) has become one of the most popular media players. It provides all the essential functionality needed for any home theater setup while remaining open source and free. However, Kodi is not limited to just your living room. With the Kodi app for iOS or Android, you get a streaming media player that can act as a video player, music player, picture gallery, and so much more.
While Apple's tech used for Face ID on the iPhone is impressive, it's debatable whether it's more convenient than Touch ID. There are also concerns that your face could be used to track shopping patterns or be seen during mass surveillance by intelligence agencies. More importantly, it could be easier for law enforcement, and even thieves, to force you to unlock your iPhone.
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
When it comes to watching movies and TV shows in Amazon's Prime Video service on an iPhone, it's as simple as installing the Amazon Prime Video app, signing into it, then playing content. However, on an Android phone, it's a lot more complicated.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
Listen up ladies, there's no need to go to Sephora and model a hundred different shades of lipstick anymore. Now with Virtual Artist, Sephora's award-winning app, for iOS and Android, you can virtually test thousands of shades of single and palette eyeshadows, lip colors, and even false eyelash styles from their new augmented reality-based feature.
The Google Nexus 6P, manufactured by Huawei and released a little more than a year ago, has been a well-received smartphone in general. It sports front-facing stereo speakers, an awesome camera, a massive screen, supports all US carriers, and doesn't allow the infamous Qualcomm Snapdragon 810 to hamper its performance in the slightest.
