News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
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News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
Opinion: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout. Here's Why
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
News: Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
News: How to Watch the Microsoft Mobile World Congress Event Rumored to Reveal HoloLens 2
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
News: Magic Leap & Three UK Power 5G Augmented Reality Fashion Show at London Fashion Week
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
News: Apple Rumor Mill Cranks Back Up with Reports of Next iPhones Using New Camera Sensors for AR
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
News: Former Google Augmented Reality Engineering Lead Takes Over Facebook's Portal Hardware Team
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
News: ThirdEye Shrinks Its Smartglasses Package with Next-Generation X2 Model
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week.
News: Caltech Researchers Use HoloLens to Give Directions & Object Identification to the Visually Impaired
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
News: The Enterprise Leap — Robots, Gremlins, & Games Won't Save Magic Leap, but Tapping the Inner Child of CEOs Just Might
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Exclusive: Hands-On with North's New Focals Smartglasses & Flagship Store in New York City
On Tuesday, the smartglasses startup known as North finally took the wraps off its Focals product, but in a very unique way: The team simply opened a couple of stores and invited the public in.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: Snapchat AR Lenses Jump from Mobile to Desktop with Snap Camera App
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
News: Magic Leap Releases Helio Experiments Demos, Finally Gives Us the Infamous AR Whale
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
News: Magic Leap's Good News — the Haters Are Wrong, Bad News — Now Everyone Will Focus on Apple Glasses
I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.
News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Scope AR Merges Its AR Workflow & Remote Assistance Functions into One App
Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.
News: Essential Phone 2 Reportedly Canceled, Rubin Looking to Sell
The Essential Phone was undoubtedly one of the most underrated phones of 2018. It launched with buggy software and camera problems, but the company worked diligently to push out updates. Many Android enthusiasts were anxiously waiting for the Essential 2 release later this summer. Unfortunately, news today from Bloomberg indicates that Essential will not release a phone in 2018.
News: Kinect Graduates from Gaming to Enterprise with Project Kinect for Azure
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
News: Facebook Camera Can Now Change Your World into an AR Paint Canvas
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
News: Startup YOUAR Demos Persistent, Cross-Platform AR Experiences via ARKit & ARCore
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
News: New Magic Leap Gesture Documentation Offers Insight into How Hands Will Make Its Digital World Come Alive
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
News: Apple's WWDC Invite Tells Us That 2018 Edition Will Be All About Augmented Reality
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
News: iOS 11.3 Beta 5 Released with Mostly Under-the-Hood Improvements
Apple released the fifth build of the iOS 11.3 developer and public beta on Monday, March 12. The update comes exactly one week after the March 5 release of beta 4, which mostly introduced bug and stability patches. At this time, this new beta appears to do much of the same.
News: Everything You Need to Know About the New OnePlus 6 — Specs, Release Date, Pricing & More
Last year, OnePlus released not one but two excellent flagship devices with the OnePlus 5 and 5T. While the 5T released sooner than expected, it brought some worthwhile upgrades, such as a near bezel-less display and a much-needed camera enhancement. Now, that the OnePlus 6 has arrived, it's time to see what OnePlus has in store for 2018.
News: Japan Startup Launches What Could Be the First AR Barbie Doll for Your iPhone
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
News: Amazon AR View Video Reveals Android Version of Augmented Reality Shopping Feature
If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different.
News: Former Microsoft Engineers Achieve Best Hand-Tracking Capabilities We've Seen for AR
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
News: Lenovo's Newest Smartglasses Aimed at Enterprise Rather Than Consumers
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
News: Augmented Reality Mirror Patent from Amazon Can Turn Fitting Rooms into Exotic Locales
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
News: A Timeline of Augmented Reality Head-Mounted Displays from 2009 to Present
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.
News: Magic Leap CEO Revealed Future Vision for Product Days Before Launch in Bonkers Sci-Fi Speech
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
News: 5 Major Problems Magic Leap One Faces on Day One
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
News: First Footage of Magic Leap's Music App with Sigur Rós Revealed
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.