In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
Have you tried searching for 4K HDR videos on YouTube, only to get 1080p videos just because the uploader used "4k" or "HDR" in the description? Or have you tried looking for a video about something that just happened, except YouTube's algorithm surfaces established videos first by default, so all the results you get are older than a month? Well, there's a better way.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
Smart home speakers, such as Google Home and Apple HomePod, are must-have accessories if you're trying to turn your home into a smart home. While HomePod is made to be used with the Apple ecosystem, the less-expensive Google Home can also be used with your iPhone — in more ways than you'd think.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
Update February 25: The new Sony Xperia flagship has been announced, and it has a new name: The Sony Xperia 1. You can read all of the official specs and details at our full article on Sony's new model.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
Though not as popular as Super Mario or Zelda, Konami's Contra nevertheless remains as one of the greatest titles that helped put Nintendo on the map. This retro shooter is set to make a comeback, and has been soft-launched in select Asian countries ahead of a worldwide release. Of course, you can try the game yourself right now, thanks to a nifty workaround.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Extra hardware buttons have become a trend with smartphones lately. Often, these are unmodifiable buttons designed to launch a voice assistant. That isn't the case with the BlackBerry KEY2. Making a return from the KEYone is the Convenience Key, which also received an upgrade.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
One of the better additions in the stock Android launcher is the Google Now page. Residing to the left of the home screen, this page presents a host of information based on the user's interests, which Google bases on analyzed data. Recently, the Google Now page design received a makeover which Nova Launcher users can now enjoy.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
Virtual reality headsets aren't new, but they may be something you or someone on your holiday shopping list hasn't experienced yet. If you're going to dive into the world of smartphone-based virtual reality, the best time to do it is during Black Friday when all the good sales are going on.
There was a time when building a website required coding knowledge. Eventually, software came along that made the process easier, and then services like Squarespace made it dead simple for even a technical novice to design a website.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
If you're like me, you change your wallpaper often. After maybe a week of looking at the same picture, you just have to have something different. Depending on the new wallpaper, you may spend another hour changing the background color of folders, the app drawer, and even Quickpage to match your overall theme. But you probably don't want to spend that much time tweaking your layout every week, so let me show you a way that reduces the time from an hour to a few seconds.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
