News: Facebook Notches Win Over Snapchat with AR Gaming for Messenger Video
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
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News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
News: ODG Video Shows Off Hands-Free ReticleOS Media Player for R-9 Smartglasses
A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw.
News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
News: Challenge Serena Williams in Augmented Reality Tennis via Snapchat's Interactive 3D Bitmoji
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
News: Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
News: Magic Leap's Unity Conference Presentation Uncovered Many New Details, Here's What We Found Out
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.
News: New York Times AR Coverage of Guatemala Volcano Disaster Shows AR Isn't Ready for Breaking News
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
News: Moviebill Captures the Dinosaurs of 'Jurassic World: Fallen Kingdom' in Augmented Reality
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
News: Netflix Casts a Facebook AR Spell on Its Debut Comic Book 'The Magic Order'
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
News: Apple's ARKit 2.0 Intends to Match & Surpass Google's ARCore with Multiplayer & Persistent Content, Says Report
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
News: Disney Patent Previews More Star Wars AR Gaming
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
News: Google Updates AR App to Help Muslims Observe Ramadan When Offline
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
News: ABC News Seeks Audience with Royal Wedding Onlookers via AR App
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
News: Niantic Planning to Chart AR Maps with Crowdsourcing Help from Gamers
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
News: Marvel's 'Avengers — Infinity War' Gets a Full Range of New AR Treats on Facebook
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
News: Facebook Adds Sketchfab, Body & Hand Tracking, Background Segmentation, & More to AR Studio
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
News: HTC Opens Up Augmented Reality Development for HTC Vive
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
News: Artsy Claims Crown as First App to Take Advantage of ARKit's New Wall-Crawling Abilities
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
News: Mozilla Wants to Make Firefox Reality Your Web Browser for Augmented & Virtual Reality Headsets
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
Apple AR: Apple's First Augmented Reality Wearable May Include MicroLED Panels from Taiwan, Report Says
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
News: NY Times Brings Readers Closer to Bowie's Freaky Costumes in Augmented Reality
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: GDC Survey Says Developers Are Bullish on HoloLens, Slow to Mobile AR Versus VR
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
Apple AR: Apple Adds Much-Needed Vertical Surface Recognition in ARKit Update
When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.
News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
News: Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
News: If You've Ever Wanted X-Ray Vision, Check Out This Combination of Augmented Reality & Ultrasound
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
News: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
News: If You Can't Open Your iPhone's Photos on a PC, Try This App
Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Windows-users can't open the .heic extension that these files use. In order to open HEIC files on a Microsoft Windows PC, you'll have to turn to third-party apps and tools. One of these tools, CopyTrans HEIC for Windows, essen...
News: Mozilla Launches WebXR Viewer iOS App to Let Developers Experiment with ARKit
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
News: Airbnb Thinks an Augmented Reality Feature Will Make Your Next Stay Less Awkward
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.