After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
After playing Mario Kart Tour for a little while, you'll notice it's a bit different from previous games in the series. The biggest change is how they've deferred to new players by automating many of the controls. But what if you want the traditional experience? We've got you covered.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
While the portability of mobile phones makes gaming convenient, it isn't a perfect playing experience. With touch controls, small screens, and limited specs, smartphones lack the comfortability of dedicated gaming devices. But with a few tips, you can enjoy games as if you were playing on the Nintendo Switch.
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.
The OnePlus 7 Pro is an outright beast. From the highly rated display with minimal bezels to the 90 Hz refresh rate, there's no denying this phone is great for gaming. Although not explicitly marketed as a gaming phone, it seems OnePlus unintentionally created one by cramming in great specs and game-friendly software features like Fnatic Mode.
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
When it comes to augmented reality (AR) on Android, you might be wondering how you can get those cool new games and apps on your unsupported phone. Google has an officially supported device list for its ARCore platform, which usually consists of the more modern devices. You won't find very many older devices on the list for a reason, but that doesn't mean your "old" phone can't use ARCore still.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
Your phone's keyboard is one of the most commonly used apps. Whether you're typing out status updates, sending private messages, or just bombarding everyone in sight with as many emoji as you possibly can, you probably couldn't get by without a good keyboard app.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Last year, Razer kicked off a new trend by building a smartphone from the ground up with mobile gamers in mind. At the time, many thought the Razer Phone solved a problem that no one really had — but a year later, we're starting to see that gaming phones are perfect for more than just Fortnite players.
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
