As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Apple revealed three new iPhone models on Wednesday, Sept. 12, at its "Gather Round" event in Cupertino, as well as announced the official release date of iOS 12, its newest mobile operating system. If you missed it and want to watch the full event, here's how to do it on your computer, smartphone, or Apple TV.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
The next big event Apple is holding is WWDC 2018, its Worldwide Developers Conference, is about to happen. If you want to see the first glimpse of iOS 12 for yourself, as well ARKit improvements, Apple Watch news, and maybe even some macOS announcements, here's how you can tune into the event right at home from your computer or mobile device.
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
