The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
On Bumble, you only have 24 hours to connect with a match. If no message is sent, your match disappears and your chance of a connection is gone, but that doesn't necessarily mean that the other person isn't interested. If they lose their phone or don't receive notifications, they might miss your message on accident. Life happens, so what can you do if your 24 hours to connect are almost up?
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Google Lens is a fantastic addition to Google Photos for Android and iOS that allows your smartphone to identify a number of things in your pictures, like landmarks and contact info. Using this power, you can even find out how to buy almost any product you've taken a photo of — you don't even need the barcode.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
Apple released the second beta for iOS 11.4 on Monday, April 16. Its release comes eighteen days after the company pushed the first 11.4 beta to iPhones, as well as the official build of iOS 11.3. This beta fixes issues with AirPlay, Music, and Keychain, and it also adds a new wallpaper.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content.
Google updates the Play Store periodically, but the changes are usually subtle. A recent server-side update, however, is shaking things up quite a bit.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
With only one profitable quarter in the last two years, LG's mobile division is undergoing a shakeup. With a fresh set of executives, LG has delayed the expected launch of the upcoming G7 and instead decided to start the year with yet another variant of the V30.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
Bitcoin's wild price fluctuations — and by extension, Bitcoin Cash, Litecoin, and Ethereum — can be terrifying if you're new to trading cryptocurrency. Seasoned traders, however, see these price movements as opportunities to maximize their holdings and profits. With Coinbase, you can trade cryptocurrencies more efficiently.
