In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
Battery drain is one of the biggest issues with Android phones, but with proper power management it is possible to do something about it. Advanced Task Killer is a free app with customizable settings that shuts down apps that are no longer being utilized. This informative video takes you step by step through the different configuration settings.
Whether you're a pro or someone just taking off the training wheels, buying a bicycle can be difficult. There are plenty of choices and different kinds of bikes for different conditions. Knowing which bike to choose could be daunting. Taking the time to select the right bike ensures that your investment yields the rewards you desire.
In this clip, learn how to get Aubrey O'Day's makeup look from the girl group, Danity Kane. Aubrey is arguably the biggest star of the group and was the definite stand out personality on P.Diddy/MTV's "Making the Band". This look is sexy and definitely screams party girl. If you are heading out to a fun event, try out this sultry eye look and stand out in the crowd.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
Tax season is always stressful, especially for entrepreneurs and small business owners. Rather than wait until March to get your finances in order every year, learning how to keep track of your expenses is a valuable skill that saves you and your business time, money, and plenty of anxiety.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla.
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 million in its Series C financing.
With the death of Google's Nexus line, the market for phones with top-notch specs at midrange prices is now wide open. OnePlus is apparently ready to fill this void, as they've just announced the OnePlus 3T, an iterative update to their OnePlus 3 flagship only five months after initial release.
One more business has decided that rewarding hackers to find flaws in their computer systems is a wise investment! As you know, a number of software companies offer bug bounties, and some of these can be quite lucrative. Google, for instance, offers a bounty of $150,000 for anyone who can hack their Chrome operating system, and many other companies are offering similar bounties, although, not quite as lucrative. Now, United Airlines has decided to offer frequent flyer miles to hackers who fin...
Google Chromecast is only 35 dollars. That's about 2 and a half drinks at a decent bar in Los Angeles. So, my roommates and I looked to make the investment. The small box arrived in the mail and the setup couldn't be easier. Simply, plug the Chromecast into the HDMI port on your TV and pair the two devices. Done and Done. Having the ability to stream anything on our computers or cellphones right to the TV was the main reason for getting Chromecast. Now, for streaming through the Chrome browse...
Economists have long since known that people want to be rewarded for taking on risk. Investments are thus judged by their risk-adjusted returns (Sharpe ratios). A typical hedge fund has a Sharpe ratio of around 0.5. This means that its excess annual return over the risk-free rate is about half its annual standard deviation.
The biggest determent to doing origami, other than time and complexity when you get to harder pieces, is quite simply the origami paper. It doesn't cost much, but like any type of crafting it does require some monetary devotion.
If you want a tight, lean stomach and obliques so sculpted you'd make Jillian Michaels jealous, then the only way to get what you want is to complete alternating days of cardio with strength training.
