Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Samsung launched One UI in 2018 to replace the now infamous TouchWiz. Since then, things have been looking pretty bright for Galaxy users. Now, the much-anticipated arrival of Android 10 is ushering in the One UI 2.0 era, including a new set of gesture-based controls.
Although styluses and smartphones have existed together for years, the iPhone has always ignored the pairing. After all, "Who wants a stylus?" But ever since the Apple Pencil made its debut on iPad, the rumor mill has churned out the idea that an iPhone could one day see stylus support. That day will probably come with the release of iPhone 11, and there's a good indicator to make its case.
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Call Screen is one of best features on Pixel phones. With one button, you can screen calls using Google Assistant and avoid pesky spam callers. However, after the call, there is seemingly no way to access the transcripts for future review. Fortunately, there is a way, but it is tucked away.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
With iOS 12, iCloud Keychain has become a more useful password manager for your iPhone with strong password suggestions, password reuse auditing, and Siri support. However, before you jump ship from your current password manager, you should consider all the reasons why iCloud Keychain doesn't make sense as your primary password manager.
By far, one of the biggest advantages to having a jailbroken iPhone is being able to apply custom themes to Apple's user interface and truly set your device apart from the rest of the crowd. And if you want to change your iPhone's app icons from rounded squares to circles for an entirely unique look, there's nothing stopping you.
Will smartphone batteries ever last as long as we need them to? Perhaps not. That's why we rely on external batteries to help us stay connected for hours, even days, longer than usual. But in 2018, you don't want to use just any external battery. Modern Android phones have fast charging — so should your portable charger.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
If you're a Harry Potter fan who has ever wanted to have your own Hogwarts adventure, you're in luck — Jam City is close to releasing "Harry Potter: Hogwarts Mystery," a mobile game that allows you to attend the magical school yourself. In fact, it's so close you can pre-register for the game right now.
Android is a highly customizable operating system, but that doesn't always apply to the apps you find on the Play Store. Most of the time, when you install an app, you're stuck with the default look and feel — but luckily, this isn't the case with Firefox. Unlike most other browsers, you can actually install themes to change the look of the top browser for Android.
For every cool new thing Android Oreo brought to the table, Android 8.1 adds a bit of polish. After a brief but successful beta period, Google started rolling out the official 8.1 update to its Pixel and Nexus devices today, and it's everything Android 8.0 should have been.
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
Jay-Z's Tidal streaming service provides Hi-Fi music to a mainstream audience. Even better, Tidal can do this without blowing out your eardrums, because it's easy to enable volume normalization so that one track isn't louder than the next.
When it comes to streaming your favorite movies and TV shows, there aren't many media players that are better than Kodi. With its fast performance and easy-to-use interface, it is definitely one of the best options. But what really sets it apart is its ability to add functionality.
Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next.
Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Apple's iOS might be user-friendly, but it's a bit restrictive when it comes to personalization, so you can really only change the look of the home screen by either jailbreaking or exploiting glitches. While there isn't a jailbreak for the current version of iOS, there is a glitch which helps a little bit.
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
There could be a fresh outbreak of the Zika virus in the Americas as the weather heats up and the mosquito population blooms.
Vodafone India has merged with telecom company Idea Cellular to become India's largest mobile player this week.
Anybody who was around in the '80s and '90s associates Sony with music still to this day, thanks to their wildly successful Walkman brand. And that's not even mentioning their major label record company. Indeed, the Tokyo-based electronics maker/media conglomerate has music embedded in its DNA, and that's certainly noticeable in the stock Music app included with their Xperia phones.
ProtonMail has long been the favorite of journalists and security-conscious professionals, with Edward Snowden the most famous example. But these days, everyone cares about anonymity, so it's no surprise that ProtonMail currently has over 2 million users. And now the service is even better.
If your mechanical home button or capacitive navigation keys are on the fritz, doing something as simple as navigating your phone's interface becomes a tedious chore. In this situation, some users have turned to root mods that enable Android's software navigation bar to solve the problem, but not everyone is willing or able to root their device.
Creative thoughts are fleeting, so when an idea strikes, you have to jot it down as quickly as possible or risk forgetting it altogether. Let's say you randomly think of a perfect tweet while you're using your phone. You exit whatever app you were using, head to the home screen, dig through your app drawer, open Twitter—and by the time you make it to the "What's happening?" screen, you totally forgot what you were going to say.
In recent weeks, Unity has made a few great leaps forward for HoloLens development. These new features will increase iteration speed inside Unity and quickly increase the output of applications in the mixed reality space. Of these new features, let's take some time to talk about Holographic Emulation and why this will do so much for the development community.
