It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
This tutorial shows how it is possible to animate billboards' textures in Blender's (246) new particle system. Whether you're new to the Blender Foundation's popular 3D modeling program or a seasoned graphic artist just interested in better acquainting yourself with the application, you're sure to be well served by this free video tutorial. For more information, including detailed instructions, take a look!
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
This project is intended to reuse PVC that makes up the images on billboards and make them into houses for disaster and poverty stricken people. While the images are definitely cg mockups, the concept is awesome. I've personally been working on disaster relief shelters, but my concepts all involve using fresh PVC pipe. These guys have taken it a step further by taking vinyl sign material that is headed for landfills and recycling it into homes.
Jake Gyllenhaal recently told a reporter that he buffed up for his role as a streetrat turned prince in "Prince of Persia" by shampooing and conditioning his long hair, claiming the shampooing worked the biceps and the conditioning worked his triceps.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
As Android's official app provider, the Google Play Store is packed with thousands of useful programs. But Google's terms of service is extremely restrictive, which means that countless apps simply don't qualify to be hosted on the Google Play Store.
There are a ton of new features in iOS 11, but some of the best ones, in my opinion, are in the Camera app. They're not huge features, but they're much appreciated to anyone who's ever taken a Live Photo or portrait, or even to those who've needed to scan a QR code quickly.
The reveal of Apple's new ARKit extensions for iPhones and iPads, while not much of a shock, did bring with it one big surprise. By finding a solution to surface detection without the use of additional external sensors, Apple just took a big step over many — though not all — solutions and platforms currently available for mobile AR.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
As protests surge in the wake of George Floyd's murder by a Minneapolis police officer, powerful photographs and videos from the demonstrations have gripped the world, putting our nation's very real and very justifiable widespread civil unrest out into the digital world. Unfortunately, these pictures could put you or others in danger if precautions aren't taken before uploading them online.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centered around hacker Lisbeth Salander. Of course, with the quick pace of some scenes, the hacks can be hard to follow.
Business owners and marketeers are diverting from traditional marketing techniques, including billboards, radio and TV advertising, brochures, and any other outdoor promotions, to cheaper but effective Internet marketing strategies. Under the new arrangement, business owners reach out to the final consumers through advertising on the World Wide Web.
Apparently the Canon 7D can (with a little help from GigaPan, of course). Via WonderHowTo World, Canon EOS 7D:
New Zealand retailer Superette and ad agency DDB Group have come up with a pretty ballsy idea for spreading Superette's brand name. They've attached plates indented with the phrase "Short Shorts On Sale Superette" on park benches and bus stops, turning bare legged ladies (or men with wicked short shorts) into walking billboards.
Painting on giant billboards on the side of buildings is a dying art form. This amazing documentary tells the story of some of these modern masters. More info to be found here.
In honor of the 2010 FIFA World Cup, ESPN commissioned the Wieden+Kennedy ad agency (the same group that did the amazing aquarium Nikes) and the AM I Collective (a group of artists based in Cape Town, South Africa) to create 32 murals, depicting each and every team. Very nice work, beautifully done.
E Ink technology is nothing short of amazing. It recently contributed to the world's first bend-sensitive flexible smartphone, and now it's capable of something even cooler, not to mention astonishingly simpler—flashing digital displays on cloth.
By Huffingtonpost Meg Whitman New Spanish- Language AD: I stood up against The Arizona Law
These are great times. It is about time advertisers invaded our video games in the same way they do our driving (billboards), walking (fliyers, posters), and our private home (emails, bulk mail, text messages).
via Wired World's Largest Panoramic Photo is Bigger than 1200 Billboards
Help Wanted. Now Hiring. Positions Available. These are among millions of the ways that the world around you says, "work here." Now, it may not be as easy as driving down main street, browsing for catchy billboards or flashy kiosks, calling up the mentioned number and simply getting hired. It takes work. The first step is perhaps one of the easiest: to think. Think about what your qualifications are, what you are good at, and what you wouldn't mind doing. The second step would be to formulate...
Itching to make your own guerrilla-style street art on the side of buildings, freeway overpasses, and abandoned billboards? The beauty of street art is that you don't need an expensive canvas or frame to display your creative expression.
