Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted over 154,000 acres of land.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year.
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
The addition of a new research mode for Microsoft HoloLens will enable researchers and developers to tap into a wider range of data collected by the device's sensors.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
