Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Samsung's Galaxy S9 is a powerhouse, driven by the Snapdragon 845. Still, this SoC lags behind the A11 Bionic chip that's inside the iPhone X — meaning you'll need a few tricks in order to squeeze out some extra performance from your phone. Fortunately, there's an app made by Samsung that will help you do just that.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
Okay, yes, 2018 has only just begun — but it's not our fault that Sony dropped some of the ugliest new phones on us since ... their last ugly phone in 2017. According to Evan Blass (@evleaks on Twitter), Sony will be "refreshing" their low- to mid-range phones (Xperia XA1, XA Ultra, and L) by debuting the Xperia XA2, XA2 Ultra, and L2 at CES next week.
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
Ahead of the highly-anticipated iPhone unveiling and iOS 11 launch, augmented reality developer Scope AR has confirmed that the iOS version of Remote AR, their live support video calling app, will support iOS 11 and ARKit immediately.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
The augmented reality feature in Pokémon GO is one of the key components that draw people in to the popular Android and iPhone game. Indeed, there's nothing quite like the sight of a Pokémon standing around in an otherwise uninteresting parking lot.
If you live in New York City and are itching to sell your Yeezys, you're at risk of falling victim to thieves. A devious duo is searching Facebook to find people selling the popular sneakers and then robbing them at gunpoint when they meet up in person.
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
M — Facebook's AI-powered assistant unveiled to the public in April — is now better than ever. The latest update to M now allows it to provide three more suggestions: a function to save content to view later, birthday wishes, and call initiation.
Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun.
A spokesperson from the Nissan and Renault Alliance told Driverless the group is testing self-driving electric "robo-vehicles" for future mobility services and is "not ruling out anything" for future services the group might offer, as the alliance widens its driverless business model to include both fleets and private sales.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
The Asphalt series has been a staple in the racing genre since its first incarnation all the way back in 2004 — I still remember buying it for my newly-obtained Nintendo DS. It warms my heart to see that, after all this time, Gameloft continues to produce mobile Asphalt games, releasing the latest for Android today. Unfortunately, that's about all Gameloft has taken from its previous efforts. To be frank, this game ain't good.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
Oh, Uber. It's not often to hear your name in the news and have it mean something good. You're being sued, you're crashing, your driverless program is falling behind. But I have to hand it to you; when the world is crumbling around you, you continue to fight against it. You've even made it to Canada.
Anyone who needs to use their iPhone hands-free knows how useful Siri can be. If you can't look at your iPhone, but still need to read and reply to messages, Siri has your back. Third-party applications have traditionally been unable to utilize this feature, but now that luck has turned for Facebook's other popular messaging service, WhatsApp.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
Every phone powered by a Qualcomm processor has a built-in WCD9xx Audio DAC, but it's rarely configured to be used to its full potential by OEMs. This might not seem like a problem to some people, but if you're a music lover, or you simply enjoy high-quality sound, it's an issue you'll definitely want to fix.
The race for the future of the automative world has never been tighter, with reports earlier this week that Tesla is now almost as valuable as Ford. The neck-in-neck companies are focused on the same next big step for automobiles: the driverless car.
Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-game apps.
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
Ah, ginger. From stir fry to smoothies, ginger is a reliably sharp and refreshing flavor that adds zing to everything it touches. It may be a pain in the ass to remove the skin from ginger (or not), but the zest it brings to food is well worth the trouble. Don't Miss: How to Brew Your Own Ginger Beer Like a Boss
Let's talk for a second about compound butter. No, scratch that, let's not. Because compound butters are too much work. You have to shape them and roll them and tie them and cut them... no thank you.
Even for an avid egg enthusiast, a popular dish like scrambled eggs can get tiresome if it's on repeat in your breakfast rotation. For an unusual way to add some oomph to your œufs, consider adding a squeeze of lemon to your scramble. Read on to understand why this seemingly odd suggestion will boost your eggs' flavor.
With developers already figuring out how to use the HoloLens for home improvement tasks, it's no surprise that the device has greater applications in construction. Tech blog Digital Trends points out that holograms are a natural evolution of the blueprint, and several other aspects of construction work.
