There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
When you have minor software issues like an app crashing, restarting your iPhone would usually fix it. But Apple doesn't provide an official "Restart" or "Reboot" option (unless you count this bold text hack), so we typically have to power our devices off and on in these scenarios. Thankfully, there's a great Cydia tweak that lets you "respring" your device, which is even faster than restarting.
I'm a little biased — I love HBO. I wouldn't want to cancel my subscription, because there are constantly shows I want to watch. But I understand not everyone is like me. Some people might only subscribe to watch, say, Game of Thrones, then cancel their subscription when the show ends. In that case, if you're reading this before July 30th, you'll want to use this information five episodes from now.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
As researchers from Yale searched our environment for compounds to aid in the battle against drug-resistant bacteria, they got an unlikely assist from ticks.
Breastfeeding is the ultimate in farm-to-table dining. It is sustenance prepared just for the baby and delivered with a very personal touch. Along with bonding, breastfeeding provides powerful protection to infants and young children in the form of beneficial bacteria, hormones, vitamins, protein, sugar, and antibodies manufactured on site to support infant health.
The evolution of our infection-fighting systems may have something to teach modern scientists. That's what a group from the University of Granada in Spain found when they studied a protein that's been around for over four billion years. Their work, by senior author José Sánchez-Ruiz and colleagues in the Department of Physical Chemistry, was published in the journal Cell Reports.
Listen up, fool! You can now get a (loud) nudge in the right direction by Mr. T, thanks to Waze. The navigation app has incorporated a few well-known voices over the past few years, but none have had us more excited than the addition of this beloved fixture of the 1980s. Waze made the announcement that Mr. T's voice would be joining the likes of Arnold Schwarzenegger and Morgan Freeman via their company blog. That's the great news. The bad news is that Mr. T is only available for Waze users i...
It's no secret Uber has had a pretty rough year, in no small part to being sued by Google. But Google doesn't seem to have intended a full lawsuit against Uber from the get-go, as news today shows Waymo pushed for arbitration against their former employee last fall, months before the news broke that they were suing Uber.
The Great Barrier Reef in Australia is the largest living system on the planet. Yet more than 90% of the reef is bleaching because of the loss of a tiny algae that lives within the coral.
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.
Hello, Null Byters. I'm Barrow, and I'm excited to introduce myself as the new admin here on Null Byte. Just like previous admins have done before me, I will be writing new guides, updating older guides if they need it, and responding to some of your issues in the forum. Before I get started with any of that, though, I wanted to talk a little bit about myself and the future of Null Byte.
The following are 10 simple yet effective pranks you can set up around the house, school or the office on April Fools' Day. You'll won't need any special tools or materials to pull these off.
Winter and the winter holidays in general are a time of joy, laughter, and love… but not for everyone. For some, the stress of preparing for parties, hosting family, traveling long distances in bad weather, and just keeping up with your daily routine can start to bring you down.
As glorious as a good drink (or five) can be, the aftermath of alcohol on the body is one of life's least enjoyable features. A few hours of fun can come at the expense of a day or two of feeling dead to the world, with an upset stomach, an aching body, and a headache that makes it feel as though your friends used your head for a piñata.
Nearly nine months after the release of the iPhone 6 and 6 Plus, we finally have some solid information on the "S" model of Apple's flagship device, slated for release this fall. Coming straight from Apple analyst Ming-Chi Kuo of KGI Securities (via AppleInsider), quite a few upgrades will be included in the next iPhone model.
It's an unspoken rule that diseases are not things that you want to purposely consume. So if anyone ever offers to cook you something made out of a disease, just kindly say no... unless it's huitlacoche.
Yup, you read that right. As of now, you can actually play the first level of one of the most popular video games of all time—Super Mario 64—directly in your web browser.
Cheese might be one of the most satisfying snacks around, whether you prefer a slice of snappy Irish cheddar or a creamy, rich portion of Brie. It's been called "dairy crack" by a respected physician and for good reason: eating cheese produces casomorphins, which effect the human body like opiates. It also contains trace amounts of actual morphine.
Dulce de leche is a beautiful, caramel-like spread that you can slather onto bread or use to flavor cakes, cookies, or flan. You can also use it as a drizzle for ice cream, chocolate candies, and pastries. It tastes like heavenly toffee, translates roughly to "milk candy," and is popular all over Latin and South America. A version of the confection is also popular in the Philippines, in Russia, and is known in France as "confiture de lait." The traditional way to make dulce de leche is to slo...
Certain ingredients that a professional chef might work with in a restaurant-style setting may seem bizarre, dangerous, and even downright scary to a home cook, and for good reason.
Sometimes, ceiling fans just don't cut it. They spin meekly, barely generating any air flow to cool down your sweltering room. Or, when turned up high, they can wobble wildly, shaking and vibrating as if the ceiling is about to come crashing down. If this sounds like your ceiling fan, chances are the solution is a simple as flipping a switch.
Doritos Locos Tacos were the brilliant concoction of a man named Todd Mills who never worked for Taco Bell, and never made any money from his creation. He originally pitched the idea to Frito-Lay, and when they said no, he took matters into his own hands by creating a Facebook page.
My friends can be pretty shitty sometimes, but they're my friends nonetheless. On various occasions, they've secretly taken my device and made me look foolish by posting crude and embarrassing posts to Facebook, Instagram, or Twitter. With friends like these, who needs enemies, right? And it's because of these types of friends that we need to substantially upgrade the app security on our devices.
The video for Robin Thicke's "Blurred Lines" got its fair share of attention due to the three topless models who star in it. In the second version, they're covered up, but just barely. Both the song lyrics and the lack of clothing sparked plenty of debate, controversy and even parodies.
Search Engine Optimization is important for every successful SEO or blogging campaign. Therefore it is required to be implemented in the correct manner. Google consider many factors while ranking a webpage and it keeps on changing. Some of the common SEO mistakes which you must avoid are as follows:
There are so many things in life I wish I could've canceled without any repercussions, and I'm mostly talking about text messages.
