News: Social Fresh CEO Jason Keath Explains Why AR Will Become a Massive Business Platform
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
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News: Our B.I.R. (Blind Man-in-Residence) Immerses Self in Microsoft's New 'Seeing AI' App
Microsoft recently released "Seeing AI," an app aimed to help the blind understand their surroundings. As Microsoft puts it, "the app narrates the world around you by turning the visual world into an audible experience."
News: NFL Audibles to Augmented Reality for Fan Experience
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
News: Huawei's Latest Effort to Crack the US Market—Getting into AT&T Stores
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
News: Magic Leap Is 'Racing Toward Launch' According to New CMO
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
News: How Instagramer @Foodbabyny Turned a Food Obsession and a New Baby into Fancy Free Meals
If you want to become a food Instagram star, you may want to consider having babies. Well, to be more specific, you might need Mike Chau's two adorable children, Matthew and Samantha.
How To: Why You Should Enjoy Chocolate Milk Without Guilt
Editor's Note: The research described in the article below has been criticized and any conclusions based off this research should be examined with a skeptical eye. The article has been edited to reflect these issues.
News: Here's the Truth About the "Yoga Mat" Chemical in Your Subway Bread
Editor's Note: The claims by Vani Hari which were originally detailed in the article below about azodicarbonamide were unscientific in nature. This article has been updated to reflect that and provide more scientific context on the issue.
How To: Play "The Quiet Things" by Brand New on piano
Watch this piano tutorial to learn how to play "The Quiet Things That No One Ever Knows" by Brand New on the piano. Instruction features chord breakdowns and individual melody note names. Beginners will have no trouble learning how to play Brand New's "The Quiet Things That No One Ever Knows" on piano after watching this helpful how-to video.
News: PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
News: The Best Thermos to Get You Through Winter Is from Japan
Decades ago, Japan rocked the automobile industry with its revolutionary manufacturing and car quality, but today that title seems to be moving over to Elon Musk's electric car company Tesla. Nevertheless, Japan isn't done innovating mass-produced hardware.
News: Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
News: HBO Conjures More Snapchat AR Experiences to Promote 'His Dark Materials'
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
News: Adobe Releases Aero App to Compete Head-to-Head with Apple's Reality Composer for Mobile AR Development
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
News: Facebook Opens Spark AR Beta for Instagram to All Creators, Intros Effect Gallery for Browsing AR Experiences
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
News: Adobe Previews Stationary Augmented Reality Display Called Project Glasswing
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
News: Vuzix Drops Blade Price to $699, Adds Support for Netflix & Amazon Prime Video
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
News: Google Helps Tell the Story of Stonewall in Augmented Reality
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
News: Unreal Engine 4 Now Available for Microsoft HoloLens 2
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
News: Apple Rumor Mill Cranks Back Up with Reports of Next iPhones Using New Camera Sensors for AR
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: Unreal Engine 4.21 Adds Support for Magic Leap's Lumin OS & Windows Mixed Reality Apps
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
News: New Video Shows How Precise HoloLens 2.0 Depth Sensing Will Be
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
News: China's Vivo Unveils Time-of-Flight 3D Sensor That Rivals iPhone X's TrueDepth Camera
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
News: Snapchat & Facebook Kick Off the World Cup with Augmented Reality Effects
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
News: Netflix Casts a Facebook AR Spell on Its Debut Comic Book 'The Magic Order'
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
News: HTC Opens Up Augmented Reality Development for HTC Vive
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
News: Verizon's Envrmnt Team Opens Early Access to AR Design Easy App Creation Tool
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.