News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
In this tutorial, we learn how to tile a shower floor and curb in your own bathroom. To start, you will need to apply the foundation of your tile with a smoothing tool from corner to corner of each of the corners. After the mortar is lied, grab your tile and press it down firmly onto the mortar. Use your hands to press down on all the corners of the tile, then place another one next to it and continue until you reach the end of the shower. Use a straight edge to cut tiles where the are too lo...
In this video, we learn how to clean cup-soled shoes. You will want to start off by cleaning the outsides of the shoes with an old toothbrush. The soles will have a lot of dirt on them, so focus on these first. After this, start to clean out the sides of the shoes with a water bottle filled with soap and then after this, use a clean cloth to wipe the shoes down again. To finish this process, use an eraser to help take off any missed spots from the soles. Wear your shoes after this and they wi...
One of the most commonly damaged parts to a dishwaher can be the face plate or fascia panel. They can easily get dinged up, scratched, and much more. So, if you're looking to get rid of your damaged faceplate, this next tutorial should help.
This After Effects user's guide takes you from nothing to a finished broadcast slate in 24 minutes? Yes. Along the way, you'll learn about compound blur, shape layers, repeaters and more. Sounds like fun right? Then come on down! Whether you're new to Adobe's popular motion graphics and compositing software or a seasoned video professional just looking to better acquaint yourself with the program and its various features and filters, you're sure to be well served by this video tutorial. For m...
Don't want to spend the 39 bucks for the iPad Case from Apple for your brand new iPad device? Well, the iPad costs enough, so why spend even more money when it's not necessary?
Make sure you have the appropriate lens for your digital camera. Look for markers on the lens that correspond with any mark on the camera body. Different brands have different markers. Some have square dots while some have red dots. Line these marks In one hand, hold your camera body firmly pointing to you. While holding it, push the lens button. Firmly hold the bottom of the lens (where the lens meets the camera body), and twist. Some cameras let you twist clockwise, others counterclockwise....
In order to solve a 5x5 Rubik's Professor Cube, you'll need to, of course, already know how to solve a 3x3 Rubiks Cube. First, you'll need to get the centers solved first, then you pair the edges (with the algorithm 2D*, R, F', U, R', F, D'*), and solve parity (with the algorithm 2R*, 2B, 2U, L*, 2U, R'*, 2U, R*, 2U, 2F, R*, 2F, L'*, 2B, 2R*), then you continue to solve it just like a normal 3x3 cube until it looks brand new, out of the plastic box.
Here is a short instructional video describing the weakness of large Master brand locks. See how to crack a Master Lock #5 with a soda can shim. It is so easy to hack and crack open almost any type of lock if you know its weaknesses. The only tool you really need to open a lock is an aluminum can shim made from a soda can. Check out this how-to video and embark on your new career in delinquency.
Just bought a brand new pressure washer and don't know how to use it? Watch this How-to video to learn the proper techniques for correct set up and operation of you pressure washer. Learn how to use it and keep your house clean all year round with you new washer. Set up a pressure washer.
This tutorial is in response to mail to Facebook. Scott Wilde leads you through the process. You can start by creating a brand new profile page. In this case, Mr. Wilde created a profile page for his dog Java Wilde so he could have a fresh new page without having to alter his initial profile page. Fan pages are different than your base profile. Your base profile is not indexed, it is not public, it is private and limited to 5000 friends. A fan page is unlimited up to millions of fans and it c...
If you get looks of exasperation whenever you stammer out a drink order, take this crash course in bar-speak.
In 1969, the Apollo 11 crew were the first to walk on the Moon, the New York Jets defeated the Baltimore Colts in the third Super Bowl ever, Led Zeppelin released their first studio album, and one of the most pivotal moments in music history happened—Woodstock.
Solar Shades Looks like it's going to be another hot summer and this time of year, I always get questions about the best kind of Shades for the home! I may be a little bias in my opinion because I'm going through a more minimalist "less is more" style in my life right now. Taking the more modern design approach that is very popular right now, I wanted to talk a little about Solar Shades for the home.
Despite Huawei's ongoing battle with the US government, the Chinese company has continued to release phones in the US under its Honor brand. The Honor X series has been consistently released for several years, offering midrange specs at ridiculously low pricing, and the Honor 8X is no exception.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
Long before Windows Phone hit the scene, Windows Mobile was the operating system for Microsoft's older brand of smartphones through the early 2000s. But due to its clunkiness and inability to keep up with modern features, it was scrapped in 2010.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Shopping for a new phone is an entire ordeal. Even when you've narrowed it down to a few choices, comparing the finalists can be difficult, because specs and prices are scattered around on various different manufacturer websites, and if you're trying to do this on your current phone, most of these websites aren't optimized for mobile viewing.
Does a bob haircut remind you of flappers from the 1920's? Originally, the hairstyle (as worn by flappers) was meant to be an androgynous cut, boyish in length and style.
Seven-Up isn't as readily available as it used to be, and that's sad. Show your love for the brand by watching this video and learning how to make their iconic logo your Call of Duty Black Ops emblem / playercard.
In this tutorial, we learn how to make a Christmas style wreath bow. First, cut a piece of holiday ribbon and pin it into place. After this, make a bow out of the ribbon. Next, curl the ends of the ribbon and pin them into the wreath as well. Use your fingers to make curls and waves in the ribbon to make it look like it's moving in the wind. Pin these securely into place. Once you are finished, hang up your wreath and enjoy the decorations! This is a great project to do that will save you a l...
Secure a square-shaped piece of paper preferably six inches long on both sides. Cut the square paper into two equal halves. Fold one piece longitudinally right at the middle. Open the fold and refold it horizontally, on the shorter side. Refold the longitudinal crease you made earlier. Then, fold both sides diagonally but facing opposite each other.
Pucca is an adorable Japanese girl whose always chasing after her true - but reluctant - love, Garu, in her Pucca comics and on zillions of branded accessories. Her distinctive two side buns and upturned eyes make her an easy character to love, and lots of young girls enjoy reading about her adventures in love.
There are so many computers available today, from laptops to desktops to netbooks and everywhere in between. If you are considering going the stationary route, check out this tutorial. In this video, learn how to choose a desktop PC that is right for you. The experts at PCWorld will walk you through brands, capabilities and price ranges so that you can walk into your local office store with confidence and pick out your model.
There are always two sides to every argument. Usually when it comes to furniture, one side is for throwing it out or selling it to buy a newer more enjoyable looking piece, while the other side may want to keep it. Is there a way to compromise? You bet there is! When it comes to old looking or antique furniture, you can easily refinish it to make it look brand new and fit the style of your room. This tutorial will show you how to easily refinish antique furniture in a snap! Enjoy!
Live on the edge and kick up your beauty routine a notch to create a look that will drive your parents crazy! Create an edgy, rock 'n' roll makeup look with help from this makeup tutorial hosted by Goldie Starling. Stop hiding behind a boring and safe makeup routine and take your face to a brand new level! Products used to complete this look include the following:
In this how-to video, you will learn how to use a clay bar for paint decontamination on your car. To clay, make sure you use a brand new bar. Break the bar into about three pieces and save the other pieces for later. The clay will remove the contaminants from the paint. Flatten the piece before using. Spray the area on the car with clay lube. Now, lay the clay on the surface and use light pressure as you wipe it across the surface. Once you finish the section, remold the clay. Use your nail t...