News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
It's the holidays. That means new smartphones, and new smartphones mean new cases. Whether it's the Galaxy S8, the iPhone X, or the Note 8, your new phone deserves to be protected. Of course, good cases can get pricey fast. That's what Black Friday is for, of course.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
Everyone loves cats, for the most part. It would be more accurate to say that everyone loves kittens. No one can resist the cuteness of brand new baby kitty, especially children, which is why kittens and cats make the perfect craft project for kids. In this video, you'll learn how you and your kids can create a googly-eyed paper cat upper on a popsicle stick. It's great for any young child. You'll need:
In this advanced three-part tutorial, learn how to create a beautiful, sweeping animation for Cherry 7-Up. This animation is made using Cinema 4D and will take a bunch of cherries, have them swim together and form the logo for 7-Up. This animation is gorgeous and looks so professional that you'd think it was an official ad for the brand.
Cosmos and martinis are forever excellent go-to cocktails when you're out sipping at the bar, but sometimes it's nice to spice things up and try something a little more...stimulating.
Ever try to make down home whiskey from scratch? This three part tutorial takes you through the steps needed to make whiskey in your own bathroom! Follow these steps and shock your guests when they ask you what brand of whiskey you're serving!
One of the most common problems with any video editing software is the preview lag- a result of high quality video slamming your CPU. There is a great fix in Sony's Vegas editing software to allow previews to run full-frame with a slight tweak called the dynamic RAM preview feature. This is especially useful if you don't have a brand new computer with maxed-out RAM and video card. Double-click the clip (or drag for a series of clips) that you would like to preview and select which quality you...
Decades ago, Japan rocked the automobile industry with its revolutionary manufacturing and car quality, but today that title seems to be moving over to Elon Musk's electric car company Tesla. Nevertheless, Japan isn't done innovating mass-produced hardware.
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that cater to our desire to be always connected. So now, touchscreen gloves are everywhere.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
I don't know about you, but I'm tired of hearing some of the same old jargon from people online who claim that all you need to make it on Instagram is to take good pictures and post consistently. Yes, for sure, but do you really think it's that easy?
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
Opening a brand new carton of juice can be disastrous if you're not careful. The air pressure on the inside of the carton is waiting to exit, but does so in a vigorous force when opening a carton for the first time.
This is a BTD2 hack. This is your one-stop resource for hacking BTD. Cheat Engine is a must. So, familiarize yourself with Cheat Engine before moving directly into this Bloons hack… or not.
Not everything at the dollar store is a bargain, or even safe to use. Learn to spot the difference between an item that's cheap, and a cheap item.
Learn how to make a mouth-watering BBQ sauce from BBQTalk in just four easy steps! BBQTalk shows us how to make an easy, homemade BBQ sauce from scratch. You will need: 2 cups of ketchup ; cup white vinegar (apple cider vinegar can be used) ; cup of your favorite premium brand molasses, 1 tsp. seasoned salt (Lawry's brand recommended, plain salt can be used if seasoned salt is not available); 1 tsp. allspice, 1 tsp. chili powder, 1 tsp. paprika; 1 tsp. hot sauce; cup brown sugar; 1 tsp. mace ...
Give yourself a terrifying zombie look this Halloween by using the right kind of makeup. This guide will show you how to make the facial features for your zombie costume using different makeup including lipstick, gloss, and other paints. While this tutorial uses the Mac brand, there are many solutions for your zombie makeup.
Hurting for cash? Need an interesting, and fun way of making more? This video will show you all of the steps to turning your car into a piece of moving ad space! Everything from finding the right agency, to deciding which brand that you want to support, and calculating the amount of money you'll make!
Got a broken clutch on your favorite RC car? Don't despair. This video guide will tell you what to do to get your remote control vehicle back up and running in no time flat.
Did you wake up this morning and think to yourself, "I really want to paint Angelina Jolie on paper... not with paint, but with lipstick!" Well, as you can see from this tutorial someone's been there and done that.
This is a really simple video guide on how to install Hackintosh OSx86 (Mac OS X) on a PC. OSx86 is a portmanteau of OS X and x86, a so-called collaborative hacking project to run Mac OS X computer operating system on a non-Apple brand personal computer, with x86 architecture processors.
While embossing machines are marketed to be used brand specifically, all those Boss Kut dies and embossing folders are completely compatible with a Sizzix Big Kick embossing machine. Make the most of your stamping materials without having to purchase to much of everything. Watch this video crafting tutorial and learn how to use Boss Kut dies and embossing folders to make die cuts with a Sizzix Big Kick embossing and die-cutting machine.
While embossing machines are marketed to be used brand specifically, all those Nestability dies and embossing folders are completely compatible with a Cuttlebug embossing machine. Make the most of your stamping materials without having to purchase to much of everything. Watch this video crafting tutorial and learn how to use Nestability dies and embossing folders to make die cuts with a Cuttlebug embossing and die-cutting machine.
Ilysa & Kira show how to create Artist Trading Cards and Artist Cards Editions as well as Originals. They also show some things they have made using Hearty & Lumina brands of air dry polymer clay. This is a great show to learn how to get started creating your cards.