Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
Your iPhone's Voice Memos app is an easy tool for quickly recording lectures at school, jam sessions at the studio, or just verbal notes to yourself. While it's a straightforward app, there are several hidden features you might not know about that can improve the quality of your recordings.
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
In a world full of augmented reality camera effects apps, one app is going in a more social direction.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
WhatsApp stickers can make your chat more fun. The stickers that come with WhatsApp are fine, but they're standard and accessible to everyone. What if you wanted to show off unique stickers that your friends haven't seen? To take things to the next level, you can create your own WhatsApp Stickers.
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
You see them all over your Instagram Stories feed — post after post, video after video of dramatic, silly, or otherwise fun zooms. Your friends are showing off their lives through the lens of a Hollywood blockbuster, and you can do the same. Luckily, it's quite easy to accomplish, whether you're running iOS or Android.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Unlike past Pixel releases, it appears Google isn't done with their current lineup. Rumors have it that Google plans to put out two new phones that act as budget variants for their existing devices. And based on the leaks, it looks like one of these variants might be better than its non-budget counterpart.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
