It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
Samsung, like other OEMs, partners with third-party companies to include their apps on Galaxy devices. For example, Microsoft pays Samsung millions to pre-install certain Office apps. But one of these partners might not be on the up and up.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iPhone XS, and iPhone XS Plus to have right now or on launch day.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is poised to make some major waves in the coming months, as its phone should be arriving in stores this summer.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Tesla founder and CEO Elon Musk offered some insight into how hackers might seek to turn driverless cars into zombie fleets, but remained upbeat about what can be done about it.
In the race to outsmart "untreatable" antibiotic-resistant gonorrhea, one of the three new treatments on the track is about to enter Phase 3 clinical trials. Hopefully, it'll be widely accessible sooner rather than later, for the 78 million people who are diagnosed with gonorrhea each year.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
It looks like all the unregulated fun and games we were having promoting products on Instagram is about to get, well ... regulated. According to a new report by Mediakix, 93% of celebrities on Instagram are not in compliance with the Federal Trade Commission when it comes to posting paid content.
Dangerous to humans and dogs, Rocky Mountain Fever, along with several other tickborne infections, is on the rise.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
A dangerous bacterial disease is infecting dogs in northern New Jersey, forcing owners to keep their pets inside.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
Wheat toast. White toast. Sweet potato toast. Okay, one of these things is not like the others... Don't Miss:
If you could save the world by eating a burger, would you? Two companies, Beyond Meat and Impossible Foods, are on a mission to redefine veggie burgers and eliminate all of the downsides of animal farming on our planet. With over five years of research and product testing, they've finally figured out how to make a plant-based burger look, feel, and taste just like real meat.
