On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
Thanks to recent reports, we now know third-party apps have a lot more access to our Gmail than we may have initially thought. In fact, these third-party apps have the ability to read our emails, not because these companies are necessarily shady, but because we agreed to it. Luckily, there's a way to view which apps have this access, as well as a way to boot those apps from your Gmail entirely.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
According to Google at their 2018 I/O conference, Google Assistant is now available on over 500 million devices. Now that the assistant is available on iPhones as well, Google has to give iOS users a reason to switch to its assistant over the built-in Siri. Today, Google has eight more reasons for users to do so.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
In the Android community, Samsung's slow updates have long been the accepted norm. With the Note 8's recent Android Oreo update, Samsung completed annual version updates to their 2017 flagship lineup. Now is a great time to look back on how Samsung has fared with updates over the past few years. Hint: It's not pretty.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Mobile phones are not only essential for work and communication, they're quickly becoming an integral asset to our health. Your iPhone can store valuable data about fitness, nutrition, heart health, and so much more. And since iOS 11.3, your iPhone can even import a list of allergies, medications, immunizations, hospital visits, and other health information from your doctor or hospital.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Having your home and work addresses set in Apple Maps makes them incredibly easy to navigate to no matter where you're located. If you move to a new house, stay in a hotel or resort while vacationing, report to a different office, or have multiple job sites to visit regularly, updating these addresses isn't only straightforward — there's more than one way to do it.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
This Halloween, Belle costumes will be out in full force as devoted Beauty and the Beast fans represent the tale as old as time. Not only was the live-action version of the animated classic the top-grossing film of 2017 (so far), it's also likely to be a contender during awards season. If you're too swept up in all things Beauty, then a Belle costume may just be the look for you this Oct. 31.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
In this day and age, publishing content to one social media account just doesn't cut it. VSCO, Facebook, Twitter, Instagram ... you need to be active on all. And if you prefer editing and posting all of your photos on VSCO, you need a way to share those images with your other accounts.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you've heard this before — Motorola, anyone?
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
