The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
For the unaware, RED is a company that specializes in high-end cameras and other recording devices. RED's cameras are used to shoot some of Hollywood's biggest films and TV shows. Their modular designs make them ideal for the user who does a lot of mixing and matching — and has a wallet to back their work up (their WEAPON 8K VV starts at $79,500).
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks.
The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...
Microsoft dropped a couple of huge bombs at their Windows 10 event Wednesday afternoon. Free operating systems and holographic glasses? This must be a Sci-Fi novel or a Hollywood blockbuster, because it reeks of fiction.
Surely you're aware of the Sony hacking scandal by now (here's a quick primer if you're not), as well as the multi-billion dollar company initially bowing to threats by canceling the Christmas release of the The Interview, the film at the center of the whole debacle.
Ever wanted to communicate with another driver on the road, but just didn't know how? Sure, you could flag them down by waving or honking at them, but that assumes that they're in close proximity, that you have a unobscured path, and that they're paying attention. And if you're in a fit of road rage, flagging them down probably isn't the best idea for either of you.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
Arduino is a language that's easy to learn and supported on many incredibly low-cost devices, two of which are the $2 Digispark and a $3 ESP8266-based board. We can program these devices in Arduino to hijack the Wi-Fi data connection of any unlocked macOS computer in seconds, and we can even have it send data from the target device to our low-cost evil access point.
While we just called the Apple Watch Series 5 the "best lifestyle assistant and fitness wearable you can get," it doesn't mean that it's the model you should get. Whether you're shopping for yourself or someone else and are on a tight budget, the Series 4 offers the majority of features that the Series 5 does at up to $300 less than the newer comparable models.
In 2019, Sony is mixing up its design, attempting to stand out among the sea of familiarity. Instead of emulating Samsung with punch hole cameras, they decided to target a rare section of the market, content consumers. There's the Xperia 1 for those who want the best, and the Xperia 10 and 10 Plus for the budget crowd.
With Apple releasing the iPhone XR, it appears Samsung is looking to challenge this "budget flagship" option head-on. They brought their usual two phone releases this year, but also threw in another three for a total of five phones, including the Samsung Galaxy S10e. And for many, this might be the option to look at.
The Galaxy S10 has finally been revealed to the masses, and it certainly doesn't disappoint. As the flagship to herald the tenth anniversary of the venerable Galaxy S line, the S10 has kept popular and familiar design elements like the immersive Infinity Display while employing new features like more advanced cameras to set a new standard for other OEMs to follow.
With the best selling phone on Amazon in 2018, Lenovo had big shoes to fill when making the successor of the Moto G6. Fortunately, Lenovo was up to the task. The Moto G7 continues to provide a high performance-to-price ratio, offering a worthwhile upgrade for G6 users while remaining budget friendly.
After poor sales of the Pixel 3 and Pixel 3 XL, Google needs to reinvigorate its Pixel lineup, devices it's been pushing heavily over the last couple years. On May 7, Google had the eyes and ears of the technology industry at its Google I/O keynote, making it the perfect time to announce new devices that would attract a different crowd of users. Meet the Pixel 3a and 3a XL.
The transcribing app can be an invaluable tool, especially if you're a student or are in a profession that relies on audio journals or interviews. These apps can convert important recordings like lectures and meetings into text for you to carefully read through to better comprehend.
Are you the next Ed Hardy? If you're sure that you've got the creative design chops to be the next trendy Hollywood fashion designer, then start practicing by honing your chops on Photoshop. This Photoshop tutorial teaches you how to draw a skull with a Wacom Tablet in Photoshop. You'll learn a very impressive technique for illustrating skulls. All work is done with a pen, and you'll be drawing the skull from a picture.
Learn this recipe for a homemade conditioner for Hollywood star healthy hair!
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
Did you know there is a simple trick to making beautiful, professional charts? Whether for your work or for making running your own business easier, Edraw Project Software will make all your projects simple. Right now, a Perpetual License, which includes three-year upgrades and maintenance, is on sale for almost half off, at just $89.99 — that's a 49% discount off the regular price of $179.
Up until April 2020, the iPhone XR was, for many new users, the first entrance into the world of Apple because it was the cheapest iPhone model since the original iPhone SE. Now, the second-generation iPhone SE has shown up at the same initial starting price as its predecessor, giving budget-friendly buyers another choice.
We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that cater to our desire to be always connected. So now, touchscreen gloves are everywhere.
Every fall, we can expect a few things: leaves changing colors, cooler temperatures, and Samsung and Apple releasing new phones that fanboys and fangirls will argue about until the following year. This year, Samsung is mixing it up, releasing two phones in the Galaxy Note series. Let's see how the larger phones compare.
Amazon Prime Day is nearly here, but that doesn't mean the deals are a mystery. Sure, most of Amazon's best sales and discounts won't be announced until Prime Day itself, but we already know some awesome smartphone deals thanks to a handful of early sneak-peeks.
