Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
So much information exists online that it's easy to get lost in data while researching. Understanding the bigger picture can take a lot of time and energy, but narrowing the question to one that's easy to answer is the first step of any investigation. That's why analysts use open-source intelligence (OSINT) tools like Maltego — to help refine raw data into a complete understanding of a situation.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
For 2019, Sony is trying to shake its failures of the past and start fresh. Following the unsuccessful Xperia XZ series, Sony is changing the name of their flagship to a single number: Xperia 1. With the name change comes a few upgrades, one of which is its new look. Secondly, its new display is unmatched in the mobile space.
The new Google Assistant is only officially available on three platforms—newer Android phones (Pixels and those running Marshmallow and Nougat), the Google Allo app, and Google Home. However, most of the Assistant's basic functionality is also bundled into the Google app for Android and iOS, which used to go by the name Google Now, but is now referred to only as Screen Search or your Google app's Feed.
The US Department of Treasury isn't generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector.
One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.
Imagine for a moment that a VPN is like putting on a disguise for your computer. This disguise works to change your IP address, secure your traffic with encryption, and mask your location to bypass regional restrictions. This makes it a helpful tool for both whistleblowers and journalists. VPNs are also built into the well-known Tor Browser.
Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
One major component of Level 4 and Level 5 driverless cars is in very short supply. Venture capitalists and engineers from around the world are racing to fill the LiDAR production, price, and performance void.
In a world increasingly regulated by computers, bugs are like real-life cheat codes. They give you the power to break the rules and do good or bad without ever leaving your seat. And government agencies around the world are discovering and stockpiling unreported bugs as cyberweapons to use against anybody they see fit.
It looks like Chris Urmson has spent the six months since he left Google's Self Driving Car Project trying to build a get-rich-quick self-driving unicorn, along with Sterling Anderson, formerly with Tesla Motors. At least that is one of several scandalous accusations in a Tesla lawsuit aimed at the pair, and their secretive startup Aurora Innovation, LLC.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
While there aren't as many ways to customize your iPhone like there is on Android, there are still a lot of apps out there that can help streamline and enhance your experience beyond Apple's own default options — and we've hand-picked over 100 essentials.
One of the best recent outings in the Marvel universe is the animated series What If...?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
It's easy to have your password stolen. Important people like executives, government workers, journalists, and activists face sophisticated phishing attacks to compromise their online accounts, often targeting Google account credentials. To reduce this risk, Google created the Advanced Protection Program, which uses U2F security keys to control account access and make stolen passwords worthless.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
The private automobile has been an intrinsic part of our lives for around a hundred years. But over the last decade, car sharing has gained a very small but growing part of the mobility market. The more recent rise of companies like Uber and Lyft is witness to a more dramatic shift in mobility and car ownership. Private vehicle ownership to a transportation-as-a-service model has already started, and high capability SAE Level 4 vehicles will complete this trend.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
These days, it's easy to cut the cord. Thanks to a new crop of streaming TV apps, you can get the same service offered by a traditional cable subscription at a fraction of the price. After some extensive testing, we believe we've found the absolute best apps for cord cutting.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
