Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
Thanks to its intuitive interface that makes sending and receiving money a breeze, Venmo has become the go-to app for millions in the US. In fact, you've probably heard the term "Venmo you" being tossed around between friends. But before you take the plunge and sign up, it's always a good idea to read the fine print and know what you're getting into. Money is involved, after all.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
While iOS 11.3 doesn't have as many new features as iOS 11.2, there's still a lot to love about Apple's latest update for iPad, iPhone, and iPod touch, even if some of the best features we were expecting didn't make the cut.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds right up my alley.
Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.
Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm Kinetic Vision to try and satisfy buyers for a while by creating an app that lets you view an augmented reality Tesla Model 3 that's nearly life sized.
Earnings calls can be a mixed bag. If things are business as usual, the meetings can be, well, boring.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Well, get ready to have your battery depleted if you use Google Photos. The backup app has just removed the "Backup While Charging" feature in their app.
Researchers are putting driverless shuttles on campus next year at the University of Michigan and the rides are free for students and teachers.
Are you looking for a get-rich-quick scheme? Need a way to buy that Tesla you lied about having? Well, I don't know how to get you that. But what I can tell you is there is an emerging market that pays pretty darn well, for work that's more than interesting. I'm talking, of course, about iPhone repairs.
There are a ton of new features in iOS 11, but some of the best ones, in my opinion, are in the Camera app. They're not huge features, but they're much appreciated to anyone who's ever taken a Live Photo or portrait, or even to those who've needed to scan a QR code quickly.
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
Fans of fighting game series such as Street Fighter and Mortal Kombat are in for a treat! Skullgirls has entered the crowded field of the mobile fighting genre and has touched down in the form of a soft launch for iOS devices, which is now available for download in Canada and the Philippines. But don't let this limited release stop you from trying Skullgirls out, as it's still possible to acquire this little gem with a little finagling.
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
All you paying Spotify users are about to get another exclusive privilege besides getting out of all those annoying "Ever wonder what it would be like to have Spotify premium?" ads. The Sweden-based company is looking to lower the royalty fees they have to pay to major record labels for their music, by compromising on their policy that all their music be free to paying and nonpaying users. Spotify would for a limited time restrict access on major album releases to their paying subscribers.
It's the bane of many a tech geek's existence that the customizability of Android software cannot be combined with the sleek design of the iPhone. A new Kickstarter project titled Eye, however, is looking to change that with a new iPhone case that allows you to combine the two.
Apple just pushed out the iOS 10.3 update to everyone on March 27, so if you haven't installed it yet, make sure to do so by going to Settings -> General -> Software Update. Trust us, you'll want to.
