Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC filing.
Mercedes-Benz's parent company, Daimler, announced their intention today to put self-driving taxis on the road in three years or less in a partnership with Bosch.
Apple is in the process of developing its own graphics processors for future iPhones, according to recent reports.
Researchers at MIT's Computer Science and Artificial Intelligence Laboratory have created Wi-Fi technology that identifies where you are, which may eliminate the need for passwords.
You've probably heard the old joke about how Ford is an acronym for "Found on Road Dead." Well, the Detroit automaker on Monday announced a new and much better way to help you find your parked vehicle, as well as a whole host of other features—just use your smartphone.
From day to day, it can be difficult to remember everything that's required of you. I tend to forget exactly where it is I'm supposed to be during my busiest moments, and it's even easier to delete each day's events out of your brain when there's so much else that dominates your mind. Yet taking the time to remember exactly what it is that happens during each of our days can be a vital part of our memory—and with nothing more than 15 minutes, we can strengthen our brains and remember more tha...
If a tree falls in the woods and nobody is there to hear it, does it make a sound? If a person makes calls but doesn't have a Facebook account, are they even really a person? Yes, of course they are, but it just makes life easier when you're part of the world's biggest social network, as proven with Facebook's latest application, Hello - Caller ID & Blocking.
When you search for a specific location or business with the Google app, a Knowledge Graph card is usually the top result. This card displays a handy mini-map and offers a quick link for directions to the location of your query, but it has one irksome flaw—these links can only be opened by the Google Maps app.
Who says you have to cook on Thanksgiving? If you need a break, have surprise guests in town, or simply don't want to be in the kitchen cooking all day long, never fear: you have options.
In the past few weeks, the internet has been abuzz with nightmarish horror stories of Comcast's questionable decision-making and downright terrible customer service. The central theme of many of these disputes with the nation's largest cable provider is that without evidence, the conglomerate will refuse to acknowledge its mistake and place the burden of proof on the customer.
Privacy features have become quite the hot commodity, emerging from the aftermath of the NSA scandals that rocked the United States this past year. While the NSA has the means to gather information on all of us (regardless of any security software we implement), it doesn't mean that they're the only ones looking.
Welcome back, my fledgling hackers! The database is the hacker's "pot-of-gold," as it contains information that is very valuable to both the business and the hacker. In this, the second of my series on hacking databases, we're on the "hunt" for Microsoft's SQL Server. Although far from the most commonly used database (Oracle hold's that title), Microsoft's SQL Server is very often found in small-to-medium sized businesses. Even a few big businesses use it.
How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all.
UPDATE: The whitehouse petition has received enough signatures to require a response from the government. Your voices have been heard! Now we wait...
When LinkedIn first arrived on the scene, I thought it was a great resource for staying connected and getting in touch with those people in your desired career path. Keyword: Thought. Like most businesses, money and shareholders seem to have taken over the driver's seat, pushing the company towards a business-first, users-second approach.
There's nothing like buying an awesome new gadget, but it leaves you with one problem (besides an empty wallet)—what do you do with the ones you already have? There are plenty of ways to put your old gadgets to use, but if you'd rather get rid of them, you may as well get something out of it, right? Here are five places where you can recycle your electronics and replenish your cash stash.
Do you own an HP printer? If so, it may be vulnerable to malware attacks. Researchers at Columbia University discovered that 25% of Hewlett-Packard printers have significant vulnerabilities that put your printer in danger from hackers—even your home. With a budget of just $2,000, researchers Salvatore Stolfo and Ang Cui were able to hack into the printers using remote firmware to install malware, and in some cases even cause the printer to catch on fire. The main issue is with the printer's c...
Don't want to shell out the big bucks for some fancy, expensive budgeting software? Well, if you have Excel 2008 for Mac installed, you can manage your budget right there. Personal financing doesn't get easier than this— even business finances are easy to keep track of. The Microsoft Office for Mac team shows you just how to manage your finances with pre-formatted Ledger Sheets in this how-to video.
Electro pop has been big business since The Postal Service made their era-defining record in 2005, and few artists since have captured that magic as well as Owl City. If you fancy producing some electro pop yourself and have Reason 4, watch this video to learn how producing a good electro-pop song works using Owl City's "Cave In" as an example.
This video shows how to download and use Google Earth. To download it, go to earth.google.com and click “Download Google Earth”. Then follow the directions according to where you want to save it, and it will automatically be installed. You will see an icon pop up on your desktop. Double click on the icon to open Google Earth.
Looking for a fast way to thaw your meat without using the microwave? Thawing meat can be unhealthy if you do it without the proper care. Be safe! Here are two techniques that will give you great thawed meat that will be ready for dinner.
There's nothing more tedious, yet exciting, than watching surveillance cameras at work. They prey on the innocent and the unknowing. They protect businesses, workplaces, and homes. They catch criminals in the act, find hilarious anomalies, and are just darn cool when you're not the one that's supposed to be eavesdropping with them.
Right out of the box, iPhone is incredibly easy to use. If you want to get the most out of every feature, you’ve come to the right place. This video tutorial straight from Apple will teach you how to shop the App Store on the Apple iPhone 3G. The iPhone redefines what a mobile phone can do.
Bid Whist can be a fun game for family or friends. It's challenging enough for adults, but enjoyable for kids too. Bidding and predicting wins are what make playing Bid Whist fun and exciting, whether you win or lose.
Can't scrape together the cash for a birthday clown? No problem, let our expert show you how to make several balloon animals in this free video series.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.
Using Apple Pay in stores to make purchases is as easy as holding your iPhone near the NFC reader and authenticating with Face ID or Touch ID. That method uses the primary payment card in Apple Wallet automatically, and your primary card may change from week to week based on your spending, so you'll probably need to change it periodically.
After leveraging the well-known intellectual property of Rovio's Angry Birds for its first game for the Magic Leap One, Resolution Games is singing a new song with a familiar refrain for its next game for the augmented reality headset.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
Apple Card, Apple's foray into credit cards, is to be released this summer. There's no exact date set yet for when you can apply for one or when iOS will support it, but it's getting close. Apple just released iOS 12.4 developer and public beta 7, meaning we're almost there since iOS 12.4 is mainly intended to add Apple Card support for iPhone.
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.