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Market Reality: Facebook Cancels F8, Magic Leap Invites Developers to Headquarters, & Snapchat Promotes New UK Currency
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
How To: Apps & Websites Send Your Activity to Facebook — Here's How to View, Manage & Delete It
It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.
News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
News: Sally Beauty's YouCam-Powered AR Try-on Kiosks Land in 500 US Stores
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Market Reality: Apple Leaves Clue to AR Headset, Magic Leap Digs for Dinosaurs, & Lenovo Lures Marvel to Mirage
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.
News: 6D.Ai Launches AR Cloud & Supplies 3D Maps to Nreal Light & Qualcomm Snapdragon Devices
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
Market Reality: Snoop & Mark Ronson Hit AR, DreamWorld & Mad Gaze Launch Wearables, & Google Tests Mobile Hand Tracking
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
Market Reality: HoloLens 2 Lands at FCC, Samsung Adds Depth Cam to Galaxy Note 10+, & the Magic Leap Apps You Can't Miss
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
News: UK-Based Ultrahaptics Acquires Leap Motion for $30 Million
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
News: Microsoft Launches HoloLens 2 Development Edition, Offers Free Unity Pro & PiXYZ Plugin Trial Package
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Market Reality: Meta's Legal Woes Continue, Snapchat Beefs Up AR in Its App, & AT&T Expands Magic Leap Retail Rollout
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
News: HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
How To: Get the Google Phone App with Spam Blocking & Business Search on Any Android Phone
The Google Phone app is one of the best dialers for Android today, especially with all of the unique and exciting features it brings to the table. Unfortunately, without owning a Pixel phone, you are unable to officially download the app, making a modified version your only option. However, this version of Google Phone is missing a few key features, such as spam protection and business search.
News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
News: DigiLens Previews Smartglasses with Its Waveguide Displays in New Video on Design & Manufacturing Approach
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
Market Reality: Magic Leap Prescription Lenses Arrive, Niantic Challenges Devs with Real World, & Blippar Goes Under
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
News: Blippar's Mobile AR Business Collapses After Funding Falls Through
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
News: Upskill Releases HoloLens Version of Skylight AR Productivity Platform
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
News: ManoMotion Updates Its Hand Tracking SDK for Smartphones with Skeleton Tracking
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
News: Project Fi Adds 3 New Supported Phones — Moto G6, LG G7 ThinQ & V35 ThinQ
Google's MVNO carrier, Project Fi, can save you a ton of money in the right circumstances, but it's always had a limited selection of supported phones. Because the service uses Sprint, T-Mobile, and US Cellular towers as its backbone, you could only use Project Fi with a Pixel, Nexus, or the Android One Moto X4 until now.
News: Amazon Sumerian Now Available to Anyone Who Wants to Create AR & VR Apps
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
Market Reality: Upskill Fields Funding, Leap Motion Faces Lawsuit & Intel Confronts Challenges of AR Adoption
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
News: Thyng Gives Anyone the Ability to Embed AR Content in Images Ahead of ARKit
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
News: The OnePlus 5T's New Sandstone White Color Already Sold Out in the US
The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing a brand new color to our region — but it just sold out.
Market Reality: Apple Presents Bright Future for AR, While Snap Shows Reality of Glum Present
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
News: DAQRI Begins Shipping Its Ruggedized, Yet Portable AR Smartglasses Worldwide
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.