The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
While iOS 11.3 doesn't have as many new features as iOS 11.2, there's still a lot to love about Apple's latest update for iPad, iPhone, and iPod touch, even if some of the best features we were expecting didn't make the cut.
It's tough to keep pace with Apple lately. As expected, only one day after the public release of iOS 11.2.5, the company released iOS 11.3 to developers. A day after that, Apple pushed it out to public beta testers, too. With new Animoji, more transparent battery information, Apple Music receiving music videos, and more, this update is the one to watch out for.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, inside this new version of Remote AR.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
What's better than having access to Hulu's entire catalog on any device you wish? Having HBO's as well, obviously. Hulu recently began offering subscribers the option to either subscribe to HBO through their Hulu account, or to link a prior HBO subscription to their Hulu account. It's just one way to make binge-watching a little more convenient for you and your fellow Targaryens — the Starks can join, too.
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
Get ready to step up your game, explorers! Google Maps is releasing an update for its gamified program to encourage reviewing of businesses and other locations within the Google Maps app.
If you find this update from Pinterest more than a little creepy, I agree. If you don't, then keep reading about how Pinterest's updated "Lens" feature is your next must-have tool!
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
It's fair to say that Google's messaging services are in a bit of a heap at the moment, and to make matters worse, Hangouts is removing its SMS capacities. Hangouts version 18 is now being rolled out, but doesn't appear to incorporate any functional changes.
Google's own devices have always been the first to get new Android features — but unlike the Nexus series, last year's Pixel phones have a handful of exclusive tweaks that were never intended to trickle down to other devices once the newer Android version rolled out to them. These Pixel exclusives included the Pixel launcher and a unique set of on-screen navigation buttons.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
Google's new Pixel phones are shaking things up in the world of Android, as the Nexus line is no more, and the Mountain View tech giant has now become a smartphone OEM. The long-term impact of these moves remains to be seen, but we already know that Google, the manufacturer, will be adding extra software and UI features to the version of Android that ships with its Pixels.
One of Android's biggest strengths relative to iOS is the fact that you can use any app to open compatible links, not just the stock ones that come preloaded on your device. When you tap a link that two or more of your apps are capable of opening, you'll see a message asking which app to launch it with—and from there, the choices are "Just Once" or "Always."
Tricking your eyes into seeing 3D images isn't all that hard in movies or even in virtual reality, but when you start projecting holograms into the physical world, you run into some difficult problems. Microsoft obviously figured them out with their HoloLens, but how? The process is pretty amazing.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities.
Automated bots are growing on Facebook Messenger, and while they can be helpful, they also have the potential to get very annoying, very quickly. That's because these bots are enabled by default to send you "sponsored messages," or, you know, spam.
Google has an intriguing feature called Nearby that lets users share content without being on the same Wi-Fi network, or without even exchanging contact info first. Instead, the function uses an array of standard smartphone features, as well as subsonic sound, to identify other devices that are in the room, then makes a secure connection to transfer any data.
Samsung has been on a tear with its flagship devices since the release of the Galaxy S6; The S6 edge, the Note 5, and this year's Galaxy S7 models have all been met with universal acclaim, and even the staunchest of critics have almost nothing negative to say. Almost.
Over the course of the past year, a lot of Android apps have added pull-to-refresh functionality. It's a very useful and intuitive gesture, because all you have to do to refresh the page you're viewing is scroll to the top of the screen, then slide your finger down one more time.
Live wallpapers have dipped in popularity lately, with many users favoring a single, static image as their home screen background. But this is generally due to still photos offering a more sophisticated look, while traditional live wallpapers can sometimes seem a little less avant-garde.
You gotta love Android—not only can you replace your default home screen entirely, but there are tons of options that provide alternative methods for launching apps with ease. We've covered some of these options in the past, including an app called Bar Launcher that lets you launch apps from your notification tray—but that one's starting to look a little dated these days.
Emails sent from an iPhone, by default, are signed "Sent from my iPhone," which almost seems like a disclaimer in case the email has spelling or formatting errors. If your goal is to look professional while corresponding with coworkers or potential employers, then you're better off removing the signature completely and just typing your name out.
For reasons unknown, Microsoft decided to change the way the Guest account feature in the new Windows 10 operating system works. In previous versions, the Guest account feature allowed you to set up a limited account for other users so they don't have access to your important documents and settings. Now, the process requires assigning an email to a new account and configuring share settings.
