Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
Let me paint a picture for you. You're on a long flight home, and while listening to music on your Samsung Galaxy S10, a great song comes on. You want your friend to hear it too, who's also listening to music using a pair of Bluetooth headphones. Thanks to Dual Audio, you can easily share your experience.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live.
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
In recent years, many software publishers have tried to sell the business community on remote meetings via VR, but if social media chatter is any indication, it hasn't taken off in a big way just yet. However, for some, the notion of holding remote meetings using augmented reality, a medium in which you're still directly tied to the real world and not closed off in a blindfold-style VR headset, might be the better solution.
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Samsung's version of Android Pie has landed on Galaxy handsets like the Note 9, S9, and S8, though we've known what to expect thanks to leaked beta versions of the software a few months back. The newly dubbed One UI has plenty of new features and improvements, but some of the first you might notice are the visual improvements to the default messaging app.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
If you're on the hunt for a profitable side-gig, or even a completely new way to to make money, you'll want to take a look at Upwork, a leading freelancing platform that connects skilled freelancers with clients from all over the world.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
If you have more than two home screen pages on your iPhone, jumping back to the main page can seem like a lot of unnecessary swiping. For example, an eight-page home screen would take seven right-swipes to get back from the last page to the main page — but it doesn't have to take that much work.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
US customers might soon get access to their first Xiaomi smartphone. The fourth largest OEM has been eyeing a US launch for years, with rumors indicating a debut by Q1 2019. Now, it looks like the Mi 8 Anniversary Edition will be the first device.
Thanks to its intuitive interface that makes sending and receiving money a breeze, Venmo has become the go-to app for millions in the US. In fact, you've probably heard the term "Venmo you" being tossed around between friends. But before you take the plunge and sign up, it's always a good idea to read the fine print and know what you're getting into. Money is involved, after all.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Google is constantly changing and updating its apps to make the lives of its users easier. Google Maps is no exception, as the company now includes options for wheelchair accessible transportation routes. From now on, you can set a trip with accessibility as a priority with Google's popular transit app.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
While iOS 11.3 doesn't have as many new features as iOS 11.2, there's still a lot to love about Apple's latest update for iPad, iPhone, and iPod touch, even if some of the best features we were expecting didn't make the cut.
It's tough to keep pace with Apple lately. As expected, only one day after the public release of iOS 11.2.5, the company released iOS 11.3 to developers. A day after that, Apple pushed it out to public beta testers, too. With new Animoji, more transparent battery information, Apple Music receiving music videos, and more, this update is the one to watch out for.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, inside this new version of Remote AR.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
