As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
There is power in the detail. Sending an email at a specific time can give you an edge. Depending on what you are doing, it can help your email get read or it can put you at the top of someone's inbox. With the Gmail app for Android and iOS, you can now schedule your messages to maximize the efficiency of your email.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
If you've ever traveled to a country where you do not speak the language, you know there are times you need to translate text. Or maybe you just ordered a foreign good that requires text translation. Google Translate can easily solve this with its camera translation feature. It will translate any text you see in the real world into your desired language.
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
The Messages app on iOS features contact photos for every one of your conversations — including group chats. Even if you don't have a picture for a specific contact, their initials will appear instead. For non-contacts, a generic profile avatar appears. These give threads a bit of flare, but if you're looking for extra privacy or don't enjoy the look, you can easily hide those images and icons.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
Google Lens can perform many different tasks with your smartphone's camera thanks to advanced machine learning, such as foreign text translations, landmark identification, and business cards to contacts conversion, to name a few. With this year's Google I/O conference, we have another cool Lens feature to look forward to — receipt calculations.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
Developers in the augmented reality industry got a lot of love this week.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Smart home speakers, such as Google Home and Apple HomePod, are must-have accessories if you're trying to turn your home into a smart home. While HomePod is made to be used with the Apple ecosystem, the less-expensive Google Home can also be used with your iPhone — in more ways than you'd think.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
In about 27% of all car crashes, someone was using their cell phone. You may think texting is the big problem here, but many fail to realize that even the smallest smartphone interaction could spell disaster. Thankfully, Google Maps has rolled out an overdue feature that'll help ensure a safer drive.
When driving, you can get directions hands-free by asking Siri. You can also make general map searches, show a location's details, call a query's phone number, and view traffic details. However, Siri defaults to Apple Maps for all those. If you prefer Google Maps, Waze, or another third-party navigation app, the map-based Siri commands won't work. But that doesn't mean you can't still use Siri.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
