Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
The Google Phone app is one of the best dialers for Android today, especially with all of the unique and exciting features it brings to the table. Unfortunately, without owning a Pixel phone, you are unable to officially download the app, making a modified version your only option. However, this version of Google Phone is missing a few key features, such as spam protection and business search.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
While everyone was marveling at the latest drama over at Magic Leap involving employees last week, a major rumor listed in one of the reports, related to the company's flagship device, was mostly overlooked.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Spotty cellular reception is a fact of life that we all have to deal with, especially when you're traveling. For those of us who rely on our smartphones for navigation, driving through areas with bad mobile data service can be a cause for major headaches.
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
Google is on a mission to bring a better messaging experience to Android users. We've seen them try and fail over the years with various messenger apps, but this time, they're taking a different approach by working with industry leaders to create a new messaging standard. The result is RCS Universal Profile, or simply Chat, and it's finally catching on.
Google dropped its opposition to T-Mobile's Binge On service due to some favorable policy changes at the magenta carrier. From now on, YouTube and Google Play Movies will happily work with the feature. Binge On rolled out late last year, allowing many customers to receive unlimited video streaming at 480p. That's not a great offer if you care about video quality, but it's nice if you want to save money.
Most of you already know that a zero-day exploit is an exploit that has not yet been revealed to the software vendor or the public. As a result, the vulnerability that enables the exploit hasn't been patched. This means that someone with a zero-day exploit can hack into any system that has that particular configuration or software, giving them free reign to steal information, identities, credit card info, and spy on victims.
Welcome back, my fledgling hackers! The database is the hacker's "pot-of-gold," as it contains information that is very valuable to both the business and the hacker. In this, the second of my series on hacking databases, we're on the "hunt" for Microsoft's SQL Server. Although far from the most commonly used database (Oracle hold's that title), Microsoft's SQL Server is very often found in small-to-medium sized businesses. Even a few big businesses use it.
For the most part, nobody makes money off of Facebook. Sure, some people make a living by updating pages for businesses and celebrities, but hardly anyone gets a dime from the site itself.
Learn how to easily create business cards in Photoshop.
Don't want to shell out the big bucks for some fancy, expensive budgeting software? Well, if you have Excel 2008 for Mac installed, you can manage your budget right there. Personal financing doesn't get easier than this— even business finances are easy to keep track of. The Microsoft Office for Mac team shows you just how to manage your finances with pre-formatted Ledger Sheets in this how-to video.
Learn how to follow proper netiquette rules. You may be a model of decorum in person, but a bonehead online. Check out how much you know about Internet manners.
