In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Thanks to its intuitive interface that makes sending and receiving money a breeze, Venmo has become the go-to app for millions in the US. In fact, you've probably heard the term "Venmo you" being tossed around between friends. But before you take the plunge and sign up, it's always a good idea to read the fine print and know what you're getting into. Money is involved, after all.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
You can retweet on Twitter, and you can reblog on Tumblr, but you cannot regram on Instagram. Until now, that is. For years, third-party apps have made it their business to help Instagram users share content from other users. With some new developments, Instagram looks to render those apps obsolete by adding a native regram button to the official Instagram application.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Cards. You may have heard about them, but what exactly are they?
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Group chats can get out of control. One minute you're in the middle of a thoughtful debate, the next minute everybody is sending gratuitous stickers and emojis like nobody's business. If you're at work or school, this can obviously get a little frustrating as your notifications fill up, even with your iPhone on silent. Luckily, there's a simple option — leave the group.
Waymo and Lyft have remained highly secretive about their driverless car programs, but may be forced to reveal a lot about their plans after a judge in a US federal court granted Uber's request to review documents about Waymo and Lyft's partnership.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
Google and eight top Android partners have just signed the Android Networked Cross-License, nicknamed PAX. On the surface, this looks to be a peace treaty of sorts that could end several patent wars.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
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