Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
Business Including Search Results
News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
Vacationing for the 'Gram: How Instagram Is Changing Hotels & Restaurants
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
News: Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
Exclusive: ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.
News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
News: Investors Bank $30M on Varjo for VR/AR Headset with 'Human-Eye Resolution'
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
NR30: The Augmented Reality Investment Leaders of 2018
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
News: Microsoft Launches Its First Mixed Reality Capture Studio in Hollywood
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
News: 'The Walking Dead' Pokémon GO Knockoff Gets a Launch Date, More Details Revealed
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
News: iOS 11.3.1 Released for iPhones with Third-Party Display Repair Patch & Security Fixes
Apple released the iOS 11.3.1 update for iPhones on Tuesday, April 24, 26 days after the official release of iOS 11.3 and eight days after the iOS 11.4 beta 2 update. It is the first minor update to iOS 11.3, and the biggest thing in it is a fix that lets displays fixed by third parties work again.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
How To: There's an Easy Way to Stop MoviePass from Tracking Your iPhone After Watching Films
MoviePass may be popular with filmgoers on a budget, but it might not be with those of you who are concerned about your privacy, since MoviePass may be logging your location data even when you don't expect the app to do so.
News: Japan Startup Launches What Could Be the First AR Barbie Doll for Your iPhone
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
News: Augmented Reality Skates into New York Times Coverage of Winter Olympics
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
Dev Report: uSensAR Aims to Fill the Gap for Android Users Left by ARCore's Limits
In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works on three Android smartphones. But Silicon Valley start-up uSens is stepping in to fix that with its new engine called uSensAR.
Market Reality: Vuzix Pairs with Amazon Alexa at CES, Bill Gates Pushes AR, DAQRI Founder Gets Personal
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Apple Maps 101: How to Add Multiple Destinations to Your Directions
Unscheduled pit stops go hand in hand with road trips, no matter how well-planned they are. In the past, making a stop due to low fuel or an emergency bathroom break may have snowballed into massive delays when you went off course on your own, but thanks to a feature in Apple Maps, you can do this in the most efficient manner possible.
News: Maker of Mobile Hit Fruit Ninja Blends AR & VR in Supernatural Story Game
To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana.
News: Doctors Team Up to Use HoloLens & VR App to Perform Live Surgery from UK, India & US
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
News: This Creepy Holographic AI Concierge Could Be Following You Around Hotels Soon
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Brief Reality: ARCore Announcement Shines New Light on Smartglasses, eSports, Digital Goods
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
News: Social Media All-Star Chris Brogan Shares His Top Tips on Mastering Mobile
Chris Brogan is no stranger to using multiple social media platforms all from the comfort of his phone. In fact, not only does he have over 350,000 followers on Twitter, but he's also an avid YouTuber, Instagrammer, podcaster, and blogger.
Market Reality: Augmented Reality Demonstrates Value for Business & Recreation
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
News: Anchor Helps You Easily Record and Post Podcasts Right from Your Phone
Anchor has been called the audio equivalent of Snapchat. The app lets you record audio and broadcast it to whomever you follow. If you haven't heard of the app, get familiar with it because it has announced an easy way for you to record and publish podcasts from your smartphone.
NR50: Next Reality's 50 People to Watch: Paul Travers
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
News: PayPal & Venmo Are Finally Offering Instant Pay Transfers, Within Minutes
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
News: Captain Blimey Seeks to Plunder the Pokémon GO Craze
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
NR50: The People Leading Augmented & Mixed Reality's Head-Mounted Displays
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
News: Drone Prix Finishes as First AR Game for DJI Drones
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
How To: Get Pinterest's New Home Screen Shortcuts on Your Android Phone
Pinterest, a worldwide catalog of ideas shared by over 175 million users every month, is dominated by Android users, who are now the app's fastest growing group. Pinterest has since taken notice, and has started to incorporate handy home screen shortcuts for users with Android 7.1 or higher.
News: Excited About DeX? Here's a Reality Check
Samsung's new Galaxy S8 can turn into a PC with its DeX dock, but while that may sound like the future of mobile computing on the surface, there are definitely a few issues with the entire setup.