Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
Google Calendar is a cornerstone of the Google Suite, perhaps second only to Gmail itself. Whereas email is constantly plagued by phishing attacks, as of yet, the calendar is a relatively untapped social engineering attack vector. But it's relatively easy for an attacker to inject a meeting or event into a target's Google Calendar and use it to exploit them.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds right up my alley.
Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.
Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm Kinetic Vision to try and satisfy buyers for a while by creating an app that lets you view an augmented reality Tesla Model 3 that's nearly life sized.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
Researchers are putting driverless shuttles on campus next year at the University of Michigan and the rides are free for students and teachers.
Are you looking for a get-rich-quick scheme? Need a way to buy that Tesla you lied about having? Well, I don't know how to get you that. But what I can tell you is there is an emerging market that pays pretty darn well, for work that's more than interesting. I'm talking, of course, about iPhone repairs.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
It's fair to say that Google's messaging services are in a bit of a heap at the moment, and to make matters worse, Hangouts is removing its SMS capacities. Hangouts version 18 is now being rolled out, but doesn't appear to incorporate any functional changes.
There's now more reasons to make sick workers stay home—a new game theory study suggests adequate hand washing and other illness-aversion tactics aren't as useful as we thought to keep you from getting infected when a virus or bacteria is circulating.
All you paying Spotify users are about to get another exclusive privilege besides getting out of all those annoying "Ever wonder what it would be like to have Spotify premium?" ads. The Sweden-based company is looking to lower the royalty fees they have to pay to major record labels for their music, by compromising on their policy that all their music be free to paying and nonpaying users. Spotify would for a limited time restrict access on major album releases to their paying subscribers.
Earlier today, Alphabet announced that the Self-Driving Car Project has officially graduated from their innovation factory (X) and will now operate as an independent company called Waymo.
At the WinHEC Shenzen 2016 Keynote, Microsoft showed off a system running Windows 10 smoothly on an ARM processor. This could be great news for developers of mixed reality software.
