The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
When traveling or sightseeing, you may come across a landmark you can't quite identify and want to know what exactly it is and the history behind it. It could be a building, waterfall ... anything. If there are no signs around or they're in a different language, you'll have no idea what you're looking at. Fortunately, Google Photos can be your personal tour guide with the power of Google Lens.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Apple released the iOS 11.3.1 update for iPhones on Tuesday, April 24, 26 days after the official release of iOS 11.3 and eight days after the iOS 11.4 beta 2 update. It is the first minor update to iOS 11.3, and the biggest thing in it is a fix that lets displays fixed by third parties work again.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
If you're a fan of Gboard, Google's third-party keyboard for iOS, then you can already search Google, YouTube, and Google Maps from any screen you're on. But if you prefer Apple's stock keyboard or another third-party one on your iPhone, you don't have any Google search options ... at least, until now.
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Every dollar that comes your way is a blessing, especially when it comes to trading in the volatile world of bitcoins. Thankfully, Coinbase rewards you for sending much valued customers their way, giving you more money to feed your cryptocurrency trading needs.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
It's tough to keep pace with Apple lately. As expected, only one day after the public release of iOS 11.2.5, the company released iOS 11.3 to developers. A day after that, Apple pushed it out to public beta testers, too. With new Animoji, more transparent battery information, Apple Music receiving music videos, and more, this update is the one to watch out for.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, inside this new version of Remote AR.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
