Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
When traveling or sightseeing, you may come across a landmark you can't quite identify and want to know what exactly it is and the history behind it. It could be a building, waterfall ... anything. If there are no signs around or they're in a different language, you'll have no idea what you're looking at. Fortunately, Google Photos can be your personal tour guide with the power of Google Lens.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
If you're a fan of Gboard, Google's third-party keyboard for iOS, then you can already search Google, YouTube, and Google Maps from any screen you're on. But if you prefer Apple's stock keyboard or another third-party one on your iPhone, you don't have any Google search options ... at least, until now.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Every dollar that comes your way is a blessing, especially when it comes to trading in the volatile world of bitcoins. Thankfully, Coinbase rewards you for sending much valued customers their way, giving you more money to feed your cryptocurrency trading needs.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Thanks to Metaverse, it has never been this easy to create your own AR game.
To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Using either iMessages or FaceTime on the iPhone is a great alternative for coworkers to stay in touch in the event that messaging services like Slack go down. They're also a handy means of communicating between buyers and sellers, as it provides a more intimate way of either checking out or showcasing a product. But you're not always going to want to give out your real number to everyone.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
Ride-sharing firm Lyft says it will continue to rely on drivers in the near and long term even as it replaces them with driverless cars, Taggart Matthiesen, Lyft's director of product, said during a Podcast with Recode.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
Social engineering makes headlines because human behavior is often the weakest link of even well-defended targets. Automated social engineering tools can help reclusive hackers touch these techniques, but the study of how to hack human interactions in person is often ignored. Today, we will examine how to use subtle, hard to detect persuasion techniques to compromise a human target.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
Put yourself in Google's shoes: You know that business is becoming increasingly mobile, but the mobile operating system you maintain is wide open by design, and it's garnered legions of loyal fans that love to explore and exploit every aspect of it. There's a clear conflict of interest developing.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Uber's year is going from bad to worse, and they may be subject to a potential criminal probe in the ongoing Waymo legal battle.
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
