News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
Surveillance is always a useful tool in a hacker's arsenal, whether deployed offensively or defensively. Watching targets yourself isn't always practical, and traditional surveillance camera systems can be costly, lacking in capabilities, or both. Today, we will use motionEyeOS running on a Raspberry Pi Zero to create a small, concealable Wi-Fi connected spy camera that is both affordable and easily concealed.
Google's new Pixel 2 and Pixel 2 XL have a new camera mode called "Motion Photos." As the name implies, it's quite similar to Apple's Live Photos feature or HTC's Zoe before it. For every picture you take, a few seconds of video footage from before and after the shot was taken will be embedded in the file, which gives you two ways to relive that moment.
Eventually, we all get tired of our home screens. There's nothing wrong with it, but after hundreds of times seeing the same thing, it all starts looking a bit stale. You can rearrange icons and widgets, or even just pick a new wallpaper — but sometimes, your layout is perfect and you still want a fresh look. Well, thanks to Action Launcher and icon packs, this is really easy to accomplish.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
When it comes to watching movies and TV shows in Amazon's Prime Video service on an iPhone, it's as simple as installing the Amazon Prime Video app, signing into it, then playing content. However, on an Android phone, it's a lot more complicated.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling packages like 3D Studio Max, Maya, and Blender.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game "Tag", except the stakes are much, much higher.
One of my favorite things about Instagram, and the reason why it's still my go-to app, is the fact that it's not like Facebook or YouTube. After our last presidential election, well, I think we've all been scarred from going anywhere near Facebook. And YouTube, I'm not sure why comments on that platform are some of the worst, but they are.
Bed bugs are parasites not yet known to spread disease — but they cause plenty of irritation. As scientists and landlords search for new ways to deal with the pests, a new study examines how we can deter bed bugs without so many chemicals.
Who would have thought back in 1991 that you'd eventually be able to play Sonic the Hedgehog whenever and wherever you wanted? Not a crappy Game Gear version, either. I'm talking the full Sega Genesis version of Sonic, available to you on a bus, a plane, or in a rest-stop bathroom. Now imagine how those people would react if you told them the game would also be free. They would think you were crazy.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
We were really rooting for you this time, BlackBerry! With the phone company having minimal success in the past with smartphones, the BlackBerry KEYone was extremely promising. That is until YouTube Reviewer JerryRigEverything discovered a fatal flaw, the phone's screen popped off with just a bit of pressure and then stopped working. So...there's that.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
Uber's year is going from bad to worse, and they may be subject to a potential criminal probe in the ongoing Waymo legal battle.
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
Being a city dweller does not mean you cannot save the planet — or your food scraps. Climate change and resource management are big issues. Composting in any size space is not only possible, but it gives you a chance to reduce greenhouse gasses and reuse food scraps. Right now, about 40% of all food in the US goes to the landfill. In addition to planning meals and using your food in creative ways to reduce the amount that goes to waste, you can compost.
Connecting your devices with a cable is the fastest and most reliable way to transfer files between them. Now that most Android devices have either USB Type-C or a Micro-USB port that supports USB OTG, phones are capable of importing media files directly from a camera using a simple (and cheap) adapter.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
It's Monday, and what's a Monday at Gadget Hacks without a new leak to ponder over? Thanks to known leaker Benjamin Geskin, we have a dummy iPhone 8 without one of its most-anticipated features.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
The Samsung Galaxy S8+ isn't yet available for consumers to buy, but that isn't stopping tech reviewers from discovering what the phone is capable of. Turns out, the S8+ has a good battery—just not as good as the iPhone 7 Plus.
Samsung's new Galaxy S8 can turn into a PC with its DeX dock, but while that may sound like the future of mobile computing on the surface, there are definitely a few issues with the entire setup.
It's fair to say that Google's messaging services are in a bit of a heap at the moment, and to make matters worse, Hangouts is removing its SMS capacities. Hangouts version 18 is now being rolled out, but doesn't appear to incorporate any functional changes.
Apple just unveiled a red iPhone and iPhone 7 Plus, dubbed the iPhone 7 (PRODUCT)RED Special Edition, to commemorate the ongoing global fight against AIDS. Apple fans the world over are sure to swarm in and gobble up the initial stock shortly after the new color is released at 8:01 a.m. (PDT) on March 24, 2017, so we'll go over some tips to help you secure a red iPhone before it's sold out.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
The '90s were a great decade to be alive. Before the internet became a high-availability service, we were untethered from the bombardment of media present in today's culture. Children ran through the streets with levels of physical exertion beyond what's required to capture fictional creatures found in Pokémon GO. However, there were some video game consoles that kept kids indoors, such as the Game Boy, SNES, and more importantly—the first ever PlayStation.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
NetGuard is a well-established app known for its highly secure firewall, which blocks unwanted web activity from individual apps that can take up both precious bandwidth and battery life. Not quite as well known, however, is the fact there's a second official version of NetGuard that comes with a hidden ad-blocking feature, which can be activated with just a little tinkering in the app's settings menu.
If you have the Xposed Framework installed, there's a module that lets you enable background playback in Android's YouTube app without buying a YouTube Red subscription. But Xposed is not available on many devices—particularly those running Android Nougat—so this isn't an option for everyone.
Lenovo, the company that now owns Motorola, just announced two new entries in their wildly successful midrange Moto G series. The Moto G5, and its bigger brother, the Moto G5 Plus, were both shown off in detail at Mobile World Congress 2017 in Barcelona, Spain.
If anyone has every told you that they see music they listen to, they have synesthesia. It's a fascinating neurological phenomenon where people experience crossed responses to stimuli, and no one knows exactly how common this is. A rough estimate claims that one in every 5,000 to 100,000 people is a synesthete, but it could be far more common or rare. Nobody really knows.