Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
The upcoming web series "Crypto-Historians" does for cryptohistory what Indiana Jones did for archaeology. For those who don't know, cryptohistory is the study of supernatural or alien elements throughout history, and yes—it's a "real" field.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
Maybe you thought sitting behind a Mac gives you special protection when it comes to getting hacked. Thanks to a a new report from Check Point, you can kiss that theory goodbye. The cyber security company just uncovered the latest strain of malware — OSX/Dok — infecting all versions of macOS (previously Mac OS X).
For quite some time, Netflix and Verizon have been duking it out, and it seems that things have just a little saltier between the two:
Last year, Todd Blatt ran a Kickstarter campaign to make 3D-printed accessories for Google Glass, and has turned it into a company: GlassKap.
Despite the controversy over Scrabble Trickster across the word world, Mattel's modern take on the classic crossword board game is out in stores— but not in the United States. It's only available in and around the UK, but you can snag your copy just in time for Christmas from Amazon UK. You can also visit the official Scrabble Trickster website. I imagine this is going to be a hot item in the United Kingdom this holiday season, but as for me— it's the one Scrabble game I refuse to add to my c...
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
With so many competing outlets to reach people, accessing inboxes remains one of the most effective forms of communication. Yet newsletter creators run into a constant problem: bounced emails.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
Thanks to its free-to-play strategy, many items in Fortnite Battle Royale require V-Bucks, the in-game currency. You can purchase V-Bucks with real-world money, but many would rather earn V-Bucks instead of getting nickeled and dimed by micro-transactions. While limited, there are a few ways to earn free V-Bucks in the game.
When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
Everyone who owns or runs a website needs to know how they can improve traffic, and search engine optimization is the answer. This 13-part video series on SEO basics and strategies will give you more traffic for your site. It's jam-packed full of tons of great SEO tips! Check out each video in the series:
Let's face it: standing out in the digital world is challenging. Graphics platforms are either cumbersome to learn or produce generic stock art. A better solution is needed.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world.
San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
