After a successful Kickstarter campaign, a new smartphone manufacturer named Nextbit emerged, then released its first flagship device—the Nextbit Robin. The headlining feature of this colorful gadget is its cloud-based app storage, but the phone itself comes with a very polished and sophisticated suite of software.
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad. Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the “Shot on iPhone” marketing line:
Your iPhone might have a great camera, but it can be irritating to get things like exposure and focus right when your fingers are all over the 'viewfinder.' The Pictar aims to change that by making your iPhone as much like a DLSR as it can, keeping your fingers from obstructing your next great photo.
When it comes to photographing products, models, and other small objects, a good light box makes the process super easy, no matter what your skill level is. However, if you want to create decent 360-degree images, things get tricky really fast. A new product, the Foldio360, may provide some much needed relief though.
Computer cables tangle and get in the way, but Mobile Accessory Project hopes to solve that with CONNEX, a flat cable shaped like a credit card which expands up to 1.5 feet.
Speeding tickets suck, and I don't know a single person that can tell me otherwise. But the reality is, most of us will break the speed limit for one reason for another, regardless of the pricey risk.
What's better than wireless in-ear headphones with noise-canceling technology? Giving them a microphone to hear you talk from inside your head. And that's exactly what you get with RippleBuds; its inside-facing mic helps keep your voice crystal clear over phone calls, and makes sure Siri, Cortana, and Google Now will always get the right command.
With T-Day on the horizon and approaching rapidly, you are probably in one of two camps. The one that is eagerly awaiting the holiday feast with barely-contained drool. Or the one that involves breathing heavily into a paper bag while worrying about your lack of oven and stovetop real estate, while also bemoaning the lack of multiples of you to get all the prep work done.
If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for your costume.
With over 1.5 billion people on this planet without electricity, it's hard for those of us in developed nations to even fathom how anyone can read, write, repair, or do anything else that we take for granted without any lights. While some of our First World problems pale in comparison, they remain issues nonetheless, one of the biggest being constant battery drain from portable electronics.
Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.
My wallet is useful for pretty much two things. The first, holding my credit cards, lottery tickets, and money (or lack thereof). Second, making my ass number whenever I'm driving.
Coca-Cola has unleashed a brilliant marketing campaign to celebrate the one year anniversary of their online Coca-Cola.FM radio in South America. In the latest issue of the popular Brazilian magazine, Capricho, the Coca-Cola advertisement literally turns the magazine into an iPhone amplifier. Attached on top of the real cover, the advert has two precisely placed flaps on the back page. Simply roll up the magazine, secure the flaps, then pop in your iPhone. Check out the video to see exactly h...
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's partnership with Cochlear, as the two develop a new cochlear implant sound processor for iPhone.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success.
You can pinch yourself, but you're not dreaming. Sprint is actually offering a year of (mostly) free, unlimited service for anyone who switches to the carrier. The only stipulation is that you must bring your phone with you, and it has to be one of the 27 eligible devices.
