As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Spreading your reach to new audiences on Instagram takes time and effort. It's not only about taking unique photos and curating an exciting feed. You should choose the time of day wisely, connect with popular brands, and take advantage of hashtags. Unfortunately, hashtags can make it seem like you're trying too hard, but you can make them invisible — in stories, at least.
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Nowadays, our phones are capable of just more than 30 fps video. Phones like the Galaxy S10 can shoot 4K at 60 fps, even on the front camera. Slow motion functionality has recently started to appear on more and more devices — but as you may have noticed, the quality of the feature differs from phone to phone.
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
After the first image leaked of the upcoming successor to the Razer Phone, many were taken aback by its design, specifically how familiar it was. Last year's Razer already stood out with its boxy design and large bezels, and many thought the successor would change this. It didn't. But what if the reason for the familiar form factor is a project they teased earlier in the year?
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
Your email inbox is a treasure trove of personal data. The people you contact, your writing style, which messages you flag as spam — all of this information and more can be used to paint a clear picture of you. Google knows this as well as anybody, so they use this data to constantly improve your experience in Gmail.
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, getting these two frameworks to work together wasn't a priority for either company.
Razer, the company known for PC peripherals and laptops, is joining the smartphone industry with a new device. Rumors have been swirling since they announced an event on November 1 at 4 PM EDT, but now, we have our best look yet with a leaked promotional video before the actual announcement.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
