News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
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News: Share the HoloLens Experience Through MR Studio ViewPoint from Arvizio
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
News: NFL Audibles to Augmented Reality for Fan Experience
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
How To: Prank Your Friends into Licking Vegemite Off a Leather Kangaroo Scrotum
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
How To: Hack coins & EXP on Facebook's Happy Island (12/19/09)
This is one of the best hacks for Happy Island, so make sure to try it out before it's patched! With Cheat Engine, it's easy to do this coin and experience hack.
News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
News: Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
News: Oscars Fashion History Lives via New LA Times Mobile AR Experience
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
Market Reality: Google Lens Pairs with L'Oreal, 8th Wall Riffs on Pink Floyd, & Magic Leap Delivers Holiday AR
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
News: Always-Updated List of Android 10 Custom ROMs for Every Major Phone
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
News: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
News: New iPhone App Fills Your Living Room with a Virtual Orchestra
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
News: Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
News: Moschino & H&M Harness the Power of Magic Leap One to Intro Augmented Reality to the Fashion World
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: This Children's Hospital Uses HoloLens & Augmented Reality to Calm Young Patients During Medical Procedures
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
News: ARKit 2.0 Brings Persistent, Shared Experiences & 3D Object Detection to Apple Mobile Apps in iOS 12
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
News: Microsoft Japan Helps Godzilla Invade Real World Tokyo via HoloLens
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
News: Create & Explore Floating Orbs of Sound in AR with Fields App
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
News: Rick & Morty Fan Creates Snapchat Lens to Transport You into the Adult Swim Universe
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
News: Here's How Shared AR Experiences will work via Google's Cloud Anchors
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
News: Coachella & Eminem Hit High Notes with Augmented Reality Mobile Apps
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
News: Renault Uses Shazam AR to Harness the Latest Star Wars Movie Hype
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
News: Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
News: Red Cross AR App Takes You Deep into the Life of a Child Plagued by International Warfare
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
News: StubHub Punches Augmented Reality's Ticket to Help Fans Navigate Super Bowl LII
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
News: Aireal Places AR Content Anywhere in the World with Geographic Coordinates
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.