Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again.
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Modern life is almost completely digital ... almost. While you can get by in many cases with just your iPhone, sometimes a situation requires a hard copy. In the past, there was really no convenient way for you to get a Reminders list from your iPhone onto paper, but iOS 14.5 changes that.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
Compared to Apple's products like the iPhone and iPad, Android phones and tablets are very flexible devices. For instance, you can set a new home screen, replace the lock screen, or even beam files using NFC — but that's just the software side of things, and the flexibility goes well beyond that.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
Amber, emergency, and public safety alerts on an iPhone are loud — startle-you-to-death loud even. They can happen at any time, day or night, and sometimes back to back when you're in a big city. Those blaring sirens can wake you from sleep, interrupt an important meeting, or disrupt an entire movie theater mid-movie, but you can turn most of them off if you're tired of hearing them.
Apple's latest offerings, the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max all feature the A14 Bionic system on a chip, the fastest chipset ever seen on a smartphone, running 50% faster than any other CPUs. But despite the advanced technology, even the iPhone 12 is privy to internal issues, which is why you should know how to force restart it if it ever freezes.
If you're getting or already have a new iPhone 12 or 12 Pro, its big-ticket feature is MagSafe, something you'll definitely want to explore. While the technology is new to iPhone, Apple used the MagSafe name for its magnetic charging connectors on older MacBook models until USB-C replaced it. Apple's reenvisioning of MagSafe for iPhone is completely different and much more useful.
For the first time, Apple has announced four new iPhone models at the same time. At the Oct. 13 web-only event, Apple revealed the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. This year, it made a phone for everyone. But when can you get your hands on one of these 2020 models?
One of the underrated components of the Galaxy Note 20 series is its usage of Gorilla Glass Victus. Think of this as Gorilla Glass 7, the latest innovation from Corning. And this release is a big deal, delivering protection without sacrifices.
