Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
The new Leaf with Nissan's ProPilot driverless feature could launch as soon as this year, following a teaser image and video the Japanese carmaker released of its flagship EV yesterday.
Virgin Wireless, perhaps best known for Sir Richard Branson and all of his antics, is an affordable cellular option here in the US. Virgin customers can enjoy — if that's the right word for it — Sprint's cellular service, at a discounted rate, however, there are usually some compromises for that. Now, there will be yet another compromise for Virgin customers who don't like iPhones — Virgin will now only carry Apple's phone on their network.
Update 6/16: This number is now way higher. In just the first two days of this sale, over 350,000 people have pre-registered for the phone.
General Motors (GM) has begun production of 130 Chevrolet Bolt EV driverless test vehicles at its Orion Township, Mich. plant as it expands its fleet to total 180 models deployed in San Francisco; Scottsdale, Arizona; and Detroit.
You can pinch yourself, but you're not dreaming. Sprint is actually offering a year of (mostly) free, unlimited service for anyone who switches to the carrier. The only stipulation is that you must bring your phone with you, and it has to be one of the 27 eligible devices.
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
When will the drama end? The lawsuit between Waymo and Uber is back in the news with no signs of stopping. Today the court denied yet another request from Uber to shield itself with the fifth amendemnent, securing a small victory for Waymo.
The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously.
One thing you don't see often in the driverless industry are partnerships. When automakers are in the news together, it usually means drama. However, an important partnership between Nissan and Mobileye was announced today. One that has the potential to make driverless cars on the road better and safer.
An expert in the driverless market has earmarked Porsche as the company to watch in the automated car race.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Although John Chen of BlackBerry still sees Qualcomm as a partner, the chip maker and telecommunications company has just been given a preliminary order to pay BlackBerry $814,868,350 in royalty overpayments.
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
It may seem strange to find the director of engineering at a question-and-answer site all of a sudden pick up and lead a new driverless startup, but to Kah Seng Tay, both engineering tasks require building the right infrastructure to handle large amounts of AI data.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
Autonomous vehicles, aka self-driving cars, are not yet available to the public (at least not ones SAE Level 3 and higher). However, this doesn't make the jobs any less in demand. In fact, if you meet the right qualifications, you could make a lot of money in this industry.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
A new app called Roadie now makes life a little easier by connecting users to people who can transport their stuff. The app allows users to transport anything from dogs to getting rid of your ex's things. Furthermore, anyone can register as a sender, or become a driver to make an extra buck. The app is very easy to use: simply download (the app is available on both iOS and Android) and register using an email address or with Facebook. Using the profile you've created, users then select whethe...
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
We've been hearing some interesting rumors in the last few days that are stirring up all kinds of speculation about the potential upcoming consumer release of the HoloLens. However, MSPoweruser has speculated a bit further past the consumer HoloLens release to a possible HoloLens 2 as soon as Q3 2017.
It seems that fans of the Android open-source operating system are a bit peeved by some of the choices Google has made regarding the new #MadeByGoogle Pixel phones. And with good reason. The new phones are expensive, the Nexus line is dead, and some Redditors are speculating on whether or not the Pixel bootloaders may not be unlockable at all.
A company known as Cyanogen, Inc. has been in the news numerous times over the past year, and almost every time their name is brought up, it's amid reports of an impending doom. The writing is on the wall for the makers of Cyanogen OS, as it appears that there is little that can be done to prevent the company from going belly-up in the near future.
