After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
Earlier this year, we got our first taste of Android Pie in the form of Developer Preview 1. As with all past Android previews, DP1 was limited to Google devices — but at Google I/O 2018, Google announced that Developer Preview 2 would be accessible to other devices, including the Essential PH-1.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
Getting new loot can be challenging in Fortnite Battle Royale. Whether you decide to pay for the Battle Pass or stick with the Free Pass, you still need to put in 50+ hours to unlock all the items. For those of us with Amazon Prime subscriptions, there's another way to unlock free items, and it won't cost you an extra dime.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
While iOS 11.3 doesn't have as many new features as iOS 11.2, there's still a lot to love about Apple's latest update for iPad, iPhone, and iPod touch, even if some of the best features we were expecting didn't make the cut.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Root, TWRP, Xposed, Magisk, custom ROMs — before you can have any of these, the first thing you should do is unlock your bootloader. Thankfully, the Pixel 2 and Pixel 2 XL are some of the most modder-friendly phones out there, so you only need to send a single fastboot command to unlock the bootloader.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
The world of gaming has never been cooler thanks to Apple's ARKit. From AR arcade games to giant god battles to Pac-Man, we've seen our fair share of awesome and innovative games.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
There are many great reasons to root your phone, but if you're not experienced with tools like ADB and Fastboot, it can seem like a daunting task. Fret not, because if you want to root your HTC 10, we're here to walk you through the process.
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.
The peaceful, pastel and doily-filled world of Pinterest is my oasis. My account conveys who I want to be and what I want to accomplish, so the idea of someone hacking it and ruining my favorite escape for me is heartbreaking. Fortunately, Pinterest has updated its security, implementing three new features to hack-proof your account.
We talk a lot about Spotify and Apple Music on the topic of music streaming. So much so that it's easy to forget that other streaming platforms exist. Tidal, Jay Z's streaming service, is often one of these forgotten platforms.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
