With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Regardless of the operating system, selecting a piece of text on a touchscreen device is never fun. Thankfully, Google has finally added a new feature to Android 9.0 Pie that will make it at least a little less annoying.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infancy, with headsets mostly limited to enterprise customers or developer kits and the majority of smartphones lacking the sensors necessary to achieve much more than parlor tricks.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
Apple is no stranger to lawsuits. They were in a decade-long battle with Samsung that finally came to an end last month, and they've been duking it out in the courtroom with Qualcomm since last year. The more recent case has seen both companies file suits and counter-suits, but now, Qualcomm is claiming that Apple's new iPhone X infringes on patents from a long-deceased mobile operating system.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
Apple promised at WWDC to release the iOS 11 public beta by the end of June, and they've just followed through on their promise.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
Researchers are putting driverless shuttles on campus next year at the University of Michigan and the rides are free for students and teachers.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
There is now another way for doctors to use augmented reality in operations. This time, it's for plastic surgery — Specifically facial surgery.
With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
Apple's iOS is a great operating system, but it's not without its faults. Minor quirks have plagued the Apple community for years, such as a general lack of customization, a poor notification system, and some interesting UI choices like the intrusive volume popup. With iOS 11, Apple's tackling many of these pain points, not the least of which is being able to select multiple home screen icons at once.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
The Nokia 6 has been out since January, releasing in China before having a slow trickle of releases throughout the year. Despite announcing a global release, the United States never received a street date for the smartphone, and for all this time, Nokia has left us out to dry. Now, it seems, their phone could be on its way as the 6 has received its FCC certification.
With the British exit from the European Union looming, the UK is looking to the auto industry to help boost their economy and secure jobs through the upcoming years. Today, Business Secretary Greg Clark and Transport Minister John Hayes announced the government investment of $136.7 million (£109.7 million) across 38 different automobile projects, as a part of the Plan for Britain.
US blood banks have assured the American public that they have the tools to prevent a Zika contamination, despite the rapid spread of the disease.
While not quite a true self-driving car, Mercedes is gearing to release a vehicle with a plethora of assistive-driving features, some that might have you excited about what autonomous vehicles can do in the future.
Andy Rubin, the cofounder of Android, departed Google in 2014 to go on and start his own smartphone company, Essential. Rubin first gave us a clue at what he would be working on when he announced in January that he wanted Essential to create a premium smartphone with a bezel-less edge-to-edge display.
