After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
Google Lens can perform many different tasks with your smartphone's camera thanks to advanced machine learning, such as foreign text translations, landmark identification, and business cards to contacts conversion, to name a few. With this year's Google I/O conference, we have another cool Lens feature to look forward to — receipt calculations.
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
